The Gig Economy and its Implications to Corporate Social Responsibility: Evidence from the UK.

Pasanting, Arvy (2019) The Gig Economy and its Implications to Corporate Social Responsibility: Evidence from the UK. [Dissertation (University of Nottingham only)]

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Organisations face one of the most critical challenges of the 21st century. These challenges focus on the moral dilemma typified by digital platforms, and their lack of regard for the ethical and moral considerations by obfuscating national regulatory frameworks guiding labour rights and protection. As technological advances create a renewed conundrum on how businesses should be regulated, a renewed principles-based approach must be set to enhance responsible corporate action. It also raises further arguments of the need for more regulations to address regulatory gaps guiding employment rights in the UK.

Corporate practices, as demonstrated by those of Deliveroo and Uber, correspond a deeply entrenched axiom of corporate life – a sharp reinforcement of profit maximisation, aggravated by excess dispersion of ownership. Labour Process Theory, a central tenet of Marxist literature, typify these changes, providing a conceptualised view on the ways it denigrates the value of human capital and free thought.

Indicative of this change is the coercive use of technological management strategies, shifting the locus of power away from the labour workforce brought by the current capitalist order. By using empirical evidence, the study contributes to the extant literature by offering an insight into the commodification of the labour workforce mediated by digital platforms such as Uber and Deliveroo. With a focus on managerial control, this paper argues that this form of capital-labour relationship brings damaging consequences on worker rights, and the principles guiding Corporate Social Responsibility (CSR).

Using Critical Discourse Analysis to qualitatively examine discourse, the study finds that the capitalist pressure to commodify labour results to damaging social impacts such as inequality and social insecurity with a potential to create social upheaval. Ameliorating such damaging consequences rests on governmental enforcement of stricter regulations that encourage responsible corporate action and supporting moves towards greater collective bargaining.

Item Type: Dissertation (University of Nottingham only)
Depositing User: Pasanting, Arvy
Date Deposited: 08 Dec 2022 10:09
Last Modified: 08 Dec 2022 10:09

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