The potential applicability of blockchain in the Thai retail supply chain

๊Udomchalermdej, Piyamas (2019) The potential applicability of blockchain in the Thai retail supply chain. [Dissertation (University of Nottingham only)]

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Background & Purpose:

Under the market challenges, supply chain management is becoming more complex and inefficient. An effective supply chain management and sustainable business practices lead the companies to stand out over the competitors. Blockchain technology has potentially revolutionized businesses. Companies would benefit to improve overall performance through the blockchain. This management project aims to evaluate the applicability of blockchain technology in retail supply chain management in the context of Thailand.


The methodology was outlined to fulfill the purpose of this research. Both primary and secondary data are collected and analyzed. The research method consists of two main phases after the study of existing theories: (i) analysis of published case study on four world's leading retailers, and (ii) analysis of the interviews with three practitioners in Thailand.


To evaluate the applicability of blockchain technology, a framework was developed and three key main findings were identified which are: (i) This study highlights the key factors to adopt the blockchain technology in Thai retailers. (ii) The results provide empirical evidence that blockchain can positively influence successful supply chain collaboration, and (iii) The existing theory and empirical study identifies the potential implications of blockchain in the retail supply chain. It can provide improved transparency, greater speed, cost-saving, and address compliance. Blockchain technology could assist the businesses to improve customer satisfaction and enable sustainable business practices resulting in better business reputation and achieving a competitive edge in the competitive marketplace.


This paper provides insights for academic and practice communities for the feasibility of the blockchain in the retail supply chain and the possibility of such adoption on the Thai retail supply chain. This work highlights the implication of blockchain in retail supply chains in helping to achieve competitive advantage and facilitate sustainability performance and contributes to the existing concept of a collaborative supply chain.

Item Type: Dissertation (University of Nottingham only)
Keywords: Supply chain management, Blockchain, Sustainability, Retail industry, Case study
Date Deposited: 30 Nov 2022 15:20
Last Modified: 30 Nov 2022 15:20

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