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Zhang, Meng (2019) Operating in the digital economy: m-commerce adoption in Chinese family business. [Dissertation (University of Nottingham only)]

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Abstract

This study aims to investigate the relationship between all three dimensions of perceived strategic value of m-commerce (operational support, managerial productivity and strategic decision aids), antecedents of m-commerce (organisational readiness, external context and m-commerce competence) and m-commerce adoption. The present study will further examine a mediation model in which all three dimensions of perceived strategic value of m-commerce affect m-commerce adoption through IT investment.

An online survey questionnaire was adopted to test the validity of this research and hypotheses. Data were collected from 178 Chinese family businesses via snowball and convenience sampling. Correlation analysis was conducted via IBM’s SPSS Version 24 and used to identify the relationship between all the variables. This was followed by the mediation analysis to investigate the mediating effect of IT investment on the relationship between all three dimensions of perceived strategic value of m-commerce and m-commerce adoption.

The results show that all three dimensions of perceived strategic value of m-commerce (operational support, managerial productivity and strategic decision aids) are positively connected to m-commerce adoption. Also, it was found that IT investment partially or fully mediates the relationship between all these dimensions of perceived strategic value of m-commerce and m-commerce adoption. This study would help owners’ and managers’ understanding of the relationship between perceived strategic value of m-commerce, IT investment, antecedents of m-commerce and m-commerce adoption, thus, contributing to their future adoption.

Item Type:	Dissertation (University of Nottingham only)
Depositing User:	Bujang, Rosini
Date Deposited:	07 Aug 2019 08:44
Last Modified:	07 May 2020 11:00
URI:	https://eprints.nottingham.ac.uk/id/eprint/57200

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