A Study on the Cross-Cultural Management of China's Haier Group in its UK Branch

YU, NIHAN (2018) A Study on the Cross-Cultural Management of China's Haier Group in its UK Branch. [Dissertation (University of Nottingham only)]

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With the globalisation of world business, cross-cultural management issues have emerged, as a result of which multinational companies are facing great challenges in terms of cultural differences. This paper takes China’s Haier Group as an example and mainly studies the cross-cultural management of Haier in its UK branch. The major objective of this research is to explore the factors influencing the cross-cultural management of Haier UK, along with the problems it faces in the process of handling Chinese-English cultural differences.

In this paper, the semi-structured interview is selected as the qualitative research method for answering the research questions. Furthermore, Hall’s Cross-Cultural Theory and Hofstede and Trompenaar’s Cultural Dimensions Theory are mainly used in this research. The discussion of this research is based on these theories, the data collected through the semi-structured interviews and analysed by the thematic analysis. It is found that the main factors influencing the cultural differences in Haier UK’s cross-cultural management are employer and employee relations, corporate culture, different modes of thinking and language differences. However, this also reflects existing problems. For example, whether they are employers or employees in Haier UK, British and Chinese people have different values. In addition, the company lacks cross-cultural training and communication within the organisation. Therefore, Haier UK should establish common values, enhance cross-cultural communication and improve the system of cross-cultural training. The cross-cultural management of Haier in the UK branch can provide reference values for other enterprises entering the UK market. Moreover, the successful application of the localization strategy is the key for Haier to take root in the UK market.

Item Type: Dissertation (University of Nottingham only)
Keywords: Cross-Cultural Management, Haier Group, UK Branch, Cultural Differences
Depositing User: YU, Nihan
Date Deposited: 21 Feb 2022 16:24
Last Modified: 21 Feb 2022 16:24
URI: https://eprints.nottingham.ac.uk/id/eprint/53936

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