Is Organizational Culture a key driver to successful long-term innovation management?

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Wilson, Bryce (2017) Is Organizational Culture a key driver to successful long-term innovation management? [Dissertation (University of Nottingham only)]

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Abstract

This piece of research aims to answer the research question: Is Organizational Culture a key driver to successful long-term innovation management? An initial literature review on topics relevant to the question including managing change, managing innovation, and organizational culture was done in order provide a background of what research has already been done on the topics. The case study research model was utilized with a combination of semi-structured interviews, and data analysis on two separate companies, Amazon, Inc., and Valassis Communications Inc. The findings presented in this research show support that organizational culture is a crucial factor in successfully managing innovation.

Item Type: Dissertation (University of Nottingham only)
Keywords: English
Depositing User: Wilson, Bryce
Date Deposited: 11 Apr 2018 10:21
Last Modified: 17 Apr 2018 14:56
URI: https://eprints.nottingham.ac.uk/id/eprint/46967

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