‘Faster, Higher, Stronger’- Utilising Olympic Legacy Policies to Induce Innovation: The Case of Autonomous Vehicles for Tokyo 2020

Tapper, Rory F (2017) ‘Faster, Higher, Stronger’- Utilising Olympic Legacy Policies to Induce Innovation: The Case of Autonomous Vehicles for Tokyo 2020. [Dissertation (University of Nottingham only)]

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Legacy planning committees now perform an imperative role in any Olympic games host City bid. The formulation and execution of legacy plans during and after the games have a fundamental bearing on the perception of the games as a success or otherwise. Legacy policies often accelerate infrastructural growth and this paper validates the claim that the increased investment and governmental backing provide firms with the ideal backdrop to implement a wide range of projects and innovation during a shortened time frame. Japan will seek to take advantage of the unique set of circumstances that hosting an Olympics brings by establishing a ‘hydrogen society’ and exploiting the Japanese government’s commitment to backing innovation with displays of technology such as autonomous vehicles, in the form of driverless taxis.

The effect the Olympics will have on Japans flirtation with driverless technology is investigated under a literary framework centring around radical technology management. Disruptive technology impacts on many stakeholders with varying degrees of heterogeneity and also displays a high degree of uncertainty. Radical innovations require competency destroying tendencies and a process of legitimisation before success can be achieved. As illustrated by the self-driving market, often capabilities are combined through partnerships between firms to achieve objectives. The autonomous car market will seek to overcome obstacles such as hi-res mapping whilst providing innovative solutions, including the utilisation of ride-hailing apps, to bring the product to market.

The most significant challenge to the autonomous car market will be successfully hurdling the societal inhibitions which frequently characterise new technology innovations. By interacting with primary and secondary stakeholders throughout the process firms can more easily understand the divergent complexity and ambiguity of different stakeholders. Governmental backing is also vital for the industry as significant infrastructural investment is required before autonomous cars are roadworthy. Tokyo 2020 will help consumers suppress some of the doubts regarding driverless vehicles by displaying their safety and mobility benefits, dissuading doubters among the Olympics’ worldwide audience.

There is evidently some way to go before full automation on our roads. But by capitalising on Tokyo’s innovative legacy plans the industry has an opportunity to bring the future closer to reality.

Item Type: Dissertation (University of Nottingham only)
Keywords: Olympic legacy policies. Innovation management.
Depositing User: Tapper, Rory
Date Deposited: 11 Apr 2018 11:13
Last Modified: 17 Apr 2018 15:13
URI: http://eprints.nottingham.ac.uk/id/eprint/45904

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