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GONZALEZ HERNANDEZ, ANTONIO (2016) Adopting Servitization: A review of the impact and challenges in the Manufacturing firms. [Dissertation (University of Nottingham only)]

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Abstract

The purpose of the research reported in this paper has been to gain through a review on the existing

literature a deeper understanding of the impact in a manufacturing firm when is adopted a

Servitization strategy and to summarize the key challenges that a typical manufacturer experiences

when is followed such business model.

Through a content analysis and using an inductive approach, it has been addressed 7 main aspects

that are impacted when is adopted Servitization. These are: (i) Customer relationship, (ii) Supplier

relationship, (iii) Corporate finance, (iv) Information and Communication Technologies (ICT), (v)

Product-Service Design, (vi) Human resource and (vii) Organizational structure. From these

aspects, customer relationship has been the most frequently addressed by authors in relation with

Servitization. The further analysis was performed using a thematic analysis in order to find patterns

and allow to synthetize, compare and contrast large amount of qualitative data.

Furthermore, for each of these issues have been identified the challenges associated with them.

According to an analysis performed respecting the severity and frequency in which the challenges

has been addressed through the literature, it seems that challenges regarding to Product Service

Design and Customer relationship represents the greatest difficult to overcome during the

transition from Non Servitized to a Servitized firm.

Finally, a brief case study comparison shows that some aspects are impacted in the same manner among

companies, while others seems to be exclusively under specific characteristics.

Item Type:	Dissertation (University of Nottingham only)
Depositing User:	González Hernández, Antonio
Date Deposited:	13 Mar 2017 12:57
Last Modified:	19 Oct 2017 17:11
URI:	https://eprints.nottingham.ac.uk/id/eprint/37324

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