Changes and Challenges in the Transition Process of Manufacturing Firm towards Servitization

Oryngali, Balerke (2016) Changes and Challenges in the Transition Process of Manufacturing Firm towards Servitization. [Dissertation (University of Nottingham only)]

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This study examines transition process of manufacturing firm towards becoming product-service integrated offering provider to analyse the main changes and challenges the firm encounters during the process and identify the roots of these challenges.

Servitization is becoming more popular amongst manufacturing companies, due to an increasing global competition and number of benefits which can be gained by all parties of servitized operations. Transition towards servitization requires many changes within the company and cooperation with partners. These changes concern every part of the processes in the company and create many challenges in the areas of touch points. In a short span of investigation, it was identified by researchers and scholars that broad areas of challenges usually appear during the transition process.

By the review and analysis of studies of various academics in the literature, there were identified and distinguished the changes different companies have been through in their transformation path towards servitization and challenges associated due to these changes.

In order to answer research questions there was used a secondary data - two case companies from the research articles were selected for investigation. These research papers contained information about companies which made transition towards provision of integrated product-service offering, including primary data of changes and challenges companies encountered during the transition.

Using the literature as a framework, information of case companies were compared and analysed. Discussion of findings enabled to identify that most of the challenges appeared during the development of service strategy, building new corporate culture and delivering of product-service offering. Also analysis distinguished main causes of these challenges such as lack of knowledge of personnel in the firm, lack of information flow within the company and between organizations and weak relationship with partners. Finally, it was identified that both case companies had the same roots of challenges, regardless types of challenges they had passed through.

Item Type: Dissertation (University of Nottingham only)
Keywords: Servitization, product-service systems, service, product
Depositing User: Oryngali, Balerke
Date Deposited: 13 Mar 2017 11:58
Last Modified: 19 Oct 2017 23:11

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