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Venter, Kerry/ KL (2016) Elucidating the Dubai boutique and its consumer. [Dissertation (University of Nottingham only)]

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Abstract

This paper considers the potential of the boutique in Dubai, UAE whilst associated research seeks to elucidate the internal and external drivers that will motivate a consumers’ decision-making process in a Dubai boutiques favour. Utilzing qualitative and quantitative research methods numerous internal and external variables of influence on the Dubai boutique consumers decision-making process were revealed. Although research results are not generalizable to the entire population of Dubai boutique consumers they serve as a valuable resource for future research. This is of importance considering the gap in research available regarding Dubai boutiques and Dubai boutique consumer behavior; and considering the gap in the market of Dubai for boutique accommodation.

Item Type:	Dissertation (University of Nottingham only)
Depositing User:	Venter, Kerry
Date Deposited:	05 Apr 2022 16:00
Last Modified:	05 Apr 2022 16:00
URI:	https://eprints.nottingham.ac.uk/id/eprint/32624

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