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Wall, Thomas (2015) Critically review the potential for the deployment of an aftermarket services strategy within the Marine sector. [Dissertation (University of Nottingham only)]

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Abstract

Servitization and the move from purely manufacturing to offering services as well, thereby enhancing both financial performance from a company side, and offering customer satisfaction from the market side, is an area which has been studied for a number of years. A number of studies have reviewed different companies to utilise this type of strategy however very few within the Marine sector, in an estimate $200bn annual market.

This study reviews both the potential and actual deployment of this strategy at a firm level by Rolls-Royce, an integrated power systems company operating in both the Aerospace and Marine markets.

This study reviews the literature relating to the servitization concept, the benefits which can be derived from a deployment of this strategy and then analyses the maturity and next steps for this strategy within the Rolls-Royce Marine division.

Item Type:	Dissertation (University of Nottingham only)
Depositing User:	Wall, Tom
Date Deposited:	17 Jan 2022 11:47
Last Modified:	17 Jan 2022 11:47
URI:	https://eprints.nottingham.ac.uk/id/eprint/29423

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