Constructing nonprofit-business collaboration: Bridging the divide

Wing, Kathryn (2013) Constructing nonprofit-business collaboration: Bridging the divide. [Dissertation (University of Nottingham only)] (Unpublished)

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This research explores how individual nonprofit practitioners construct their complex identities and nuanced roles, as enablers of nonprofit-business collaboration, drawing on the discourse theory of “figured worlds” (Holland et al., 1998).

A key aim of the research is to demonstrate the usefulness of discourse theory and analysis to our understanding of the processes involved in the social construction of nonprofit-business collaboration. The findings contribute an improved understanding of the role played by language in shaping how nonprofit practitioners construct and make sense of collaborative initiatives with businesses. There is a specific focus on how nonprofit intermediaries construct and enact their identities and roles, so as to bridge the divide between the business and nonprofit sectors.

Practical implications include the need for a sophisticated understanding of the diverse priorities and motivations of organizations in both sectors and the importance of relationship building and hands-on approaches, which are targeted and tailored effectively. The research also highlights the challenge of resource shortages and the need for funding aimed at pump-priming nonprofit-business collaboration to be of sufficient duration to allow sustainability plans to be implemented effectively.

Item Type: Dissertation (University of Nottingham only)
Keywords: nonprofit, NGO, collaboration, discourse analysis, figured worlds, identity
Depositing User: EP, Services
Date Deposited: 24 Feb 2014 10:30
Last Modified: 19 Oct 2017 13:28

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