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Feng, Qiang (2013) Corporates’ Strategies to Institutional Pressure in the Area of CSR: Primark Case Study. [Dissertation (University of Nottingham only)] (Unpublished)

PDF (MBA CSR Dissertation-Qiang Feng) - Registered users only - Requires a PDF viewer such as GSview, Xpdf or Adobe Acrobat Reader Download (955kB)

Abstract

ABSTRACT

This dissertation aims to identify what strategies businesses employ in response to institutional pressures in corporate social responsibility (CSR) issues. Relevant literatures on CSR, stakeholder and strategy are reviewed to find the answer. Then, a business case of Primark is studied to answer the specific question of how the retailer strategically responding to institutional

pressures in CSR. After analyzing the collected information based on two

selected frameworks, I find out that Primark uses a mixture of strategies to

handle four CSR issues, which are supply chain, Primark effect, climate

change and padded bikini for young girls. In addition, I further have three discussions and suggest for further research.

Key words: Primark, child labour, ethical, supplier, human, rights, sweat shop, CSR, corporate responsibility, sustainability, climate change, environment, recycling,community, Bangladesh, illegal workers, pressure, criticism, Primark effect.

Item Type:	Dissertation (University of Nottingham only)
Depositing User:	EP, Services
Date Deposited:	15 Dec 2021 14:31
Last Modified:	15 Dec 2021 14:31
URI:	https://eprints.nottingham.ac.uk/id/eprint/26468

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