A Study of Post-1980s Employees’ Work Motivation in Beijing

ZHU, S (2013) A Study of Post-1980s Employees’ Work Motivation in Beijing. [Dissertation (University of Nottingham only)] (Unpublished)

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As the post-1980s were becoming the main workforce in China’s economy, effectively motivate those young workers to be more creative and productive is an issues for all the managers. This paper is to investigate post-1980s employees, according to understand their personalities, living background, and social influences to dig out their real needs in work.

In the paper, findings are based on a qualitative research methodology. In this study, the researcher interviewed 68 post-1980s employees randomly, and selected 35 interviewees from 17 different industries to gather useful information. Those post-1980s have most of needs in common because of their special living environment in China. In order to be more objective, this paper presents findings in two ways.

Furthermore, analyze this post-1980s employee’s motivators based on classic motivation theories, to explain why money as a motivator work among these young employees; on the other hand, promotion as an invisible motivator because Chinese enterprises lack of clear promotion channels. Besides, post-1980s have high expectation on buying a house and dissatisfaction on their work and life due to social background of present China.

As post-1980s employees become more important to China’s economy, a thorough understanding of these young employees’ motivators can help managers better attractive, manage and retain young talents. Also, improve young people’s satisfaction with their work and life is important in the society of present China.

Item Type: Dissertation (University of Nottingham only)
Depositing User: EP, Services
Date Deposited: 15 Dec 2021 14:31
Last Modified: 21 Mar 2022 16:10
URI: https://eprints.nottingham.ac.uk/id/eprint/26463

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