Understanding International Similarities and Differences in Corporate Community Involvement: The Case of Capital One

Amerman, Taylor (2012) Understanding International Similarities and Differences in Corporate Community Involvement: The Case of Capital One. [Dissertation (University of Nottingham only)] (Unpublished)

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Corporate Social Responsibility (CSR) is a highly dynamic and contestable concept in today’s global marketplace (Matten & Moon, 2004). One area of CSR is Corporate Community Involvement (CCI) or a “corporation’s engagement with local communities, special interest groups and issues of concern, above and beyond the day-to-day operations, often working in partnership with not-for-profit organizations” (Tuffrey, 1998). CCI drives business decision-making to make a significant and sustainable impact in communities around the world. At the same time, CCI practices vary from firm to firm and country to country. To gain a better understanding of CCI internationally, this dissertation asks what explains the similarities and differences in CCI between different countries? This research is located within existing research on CSR and CCI. It then uses institutional theory to evaluate the cultural contexts of CCI in the United States of America (USA) and the United Kingdom (UK).

This research evaluates at the case of Capital One Financial Corporation that is headquartered in the USA with a large subsidiary in the UK. Through documentary analysis and in-depth interviews, CCI was examined in both countries to understand the similarities and differences. This dissertation found that CCI was motivated by both internal and external factors. Through content analysis, themes were identified to explain the choices of localized and standardized approaches to CCI. The more localized strategy in the UK was due to the relationship within the MNC, national business systems, organizational structure, organizational leadership, and philanthropic contributions. At the same time, there are some standardized strategies that led to similarities in CCI between the USA and UK. These include the motives of CCI, certain CCI initiatives, similar corporate culture, and the support of employee volunteerism. These findings both supported and contradicted previous research on CCI. Overall, this dissertation added to the conversation on CSR to have a better understanding of CCI in different countries and to assist other companies with their implementation strategies.

Item Type: Dissertation (University of Nottingham only)
Depositing User: EP, Services
Date Deposited: 04 Apr 2013 08:13
Last Modified: 19 Oct 2017 13:03
URI: https://eprints.nottingham.ac.uk/id/eprint/25744

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