How Customers and Employees of Perceptive Informatics Feel about Software as A Service Deployment Model and What Are the Barriers They Feel that Exist towards Adoption of the Model?

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Panneerselvam, Arunkumar (2012) How Customers and Employees of Perceptive Informatics Feel about Software as A Service Deployment Model and What Are the Barriers They Feel that Exist towards Adoption of the Model? [Dissertation (University of Nottingham only)] (Unpublished)

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Abstract

Software-as-a-Service deployment model has become the way forward for many technology companies. Most companies with an established on-premise business are looking to adopt SaaS deployment model to incorporate SaaS offerings into their product portfolio. Gartner (2012) expects the SaaS enterprise application market to grow from $11.8 billion in 2012 to $26.5billion in 2016 generating a 17.4% compound annual growth rate.

Perceptive Informatics is a leading eClinical solutions provider, looking to incorporate SaaS as a part of their key offerings. They are looking to deliver agile SaaS applications and technology services, which will enable their customers to realize the benefits of an integrated clinical trial technology suite. The objective of the project is to identify how customers and employees of PI feel about SaaS deployment model and what are the barriers they feel that exists towards the adoption of the model.

Findings from the quantitative research undertaken with PI’s customers, indicates that the customers are confident about SaaS and keen to try eClinical SaaS offerings in the future. Around 64% of the survey participants have responded positively for SaaS model as they look out for more SaaS deployment in future. Data security and lack of integration capabilities are considered as the major barriers which results in customers being hesitant to deploy SaaS model. The other major concerns identified from the research are the lack of flexibility within the SaaS product, the fear of being locked to a single vendor, reliability of the SaaS applications and concerns over the SaaS solutions compliance to the industry-specific regulatory requirements.

The qualitative research undertaken with PI’s employees’ reveals that the employees are feeling optimistic and positive to adopt the SaaS model as they believe that adopting SaaS model will make the organization efficient and create opportunities for market expansion. The challenges involved in convincing the existing customers about SaaS model and the internal resistance among employees to the changes during the course of adoption was considered as major barriers. The other major barriers identified from the research are the technical complexities involved in making a successful SaaS offering, lack of expertise in SaaS and lack of commitment from key stakeholders of different business units.

The report analyses the findings from the customer and employee research and provides some key recommendations to PI.

Item Type: Dissertation (University of Nottingham only)
Depositing User: EP, Services
Date Deposited: 07 Jan 2013 16:56
Last Modified: 31 Jan 2018 22:55
URI: https://eprints.nottingham.ac.uk/id/eprint/25663

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