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Kiran, Mandhyan (2011) Formulating a Business Strategy for Delivery of Private Health Insurance in India. [Dissertation (University of Nottingham only)] (Unpublished)

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Abstract

‘Co-creation is a major re-think on how businesses create value’ - Venkat Ramaswamy

Business strategy, still is, like always has been, about satisfying the consumer. Today, there is one major difference though - whilst in the past it has been about selling ‘to’ the consumer, today, it is about selling ‘with’ the consumer. Businesses that understand this concept of co-creating value with the consumer are able to gain a competitive advantage over their competitors.

In this dissertation, I have looked at the Private Health Insurance sector in India where businesses are running into ongoing operating losses for over a decade now. My work presented herein argues for a case of strategic rethink on part of these organisations. My work recommends that businesses which seek to become profitable and gain a competitive advantage will have to embrace a strategy of consumer value co-creation.

Item Type:	Dissertation (University of Nottingham only)
Depositing User:	EP, Services
Date Deposited:	10 Nov 2011 15:25
Last Modified:	21 Mar 2022 16:09
URI:	https://eprints.nottingham.ac.uk/id/eprint/25286

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