Analysis of an Operations Strategy from four Perspectives: The Case of 2G

Liesner, Stefan (2011) Analysis of an Operations Strategy from four Perspectives: The Case of 2G. [Dissertation (University of Nottingham only)] (Unpublished)

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The importance of a company’s operations strategy has been evidenced by a lot of companies who gained competitive advantage through an efficient way of managing their operations. This dissertation presents the case of 2G, a CHP manufacturer in the Northwest of Germany, which had never devised a conscious operations strategy before. The main objective of the project is an analysis of the unconsciously executed operations strategy and the identification of strengths and weaknesses that come along with this strategy. Furthermore, the expected shift of importance from the business unit biogas CHP plants to the business unit natural gas CHP plants is considered. The investigation is undertaken by viewing on the operations strategy from four perspectives which actually constitute the title of this dissertation:

• The Market Requirements Perspective

• The Operations Resources Perspective

• The Bottom-Up Perspective

• The Top-Down Perspective

The data collection for the project is mainly based on interviews with 19 employees from different departments in the company. Supplemented by a desk research, a customer survey, a supplier survey and the author’s previous work experience at 2G, the information gained are allocated to each of the perspectives in order to identify their respective impacts. Based on this investigation the actually executed operations strategy is finally illustrated via six matrices. By taking the findings of the analysis into consideration, 11 recommendations are made in order to respond to the threats and weaknesses which derived out of the operations strategy. Referring to these findings a potential operations strategy for 2G is formulated which could serve as a basis for further strategic discussions at the management level of 2G.

Item Type: Dissertation (University of Nottingham only)
Depositing User: EP, Services
Date Deposited: 11 Jun 2021 14:10
Last Modified: 11 Jun 2021 14:15

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