Analysing the quality of service and designing the appropriate marketing mix for Nottingham Counselling Service’s (NCS) offering to the GP MarketTools Muppala Venkata, Kalyan Kumar (2011) Analysing the quality of service and designing the appropriate marketing mix for Nottingham Counselling Service’s (NCS) offering to the GP Market. [Dissertation (University of Nottingham only)] (Unpublished)
AbstractThis study aims to contribute to the existing literature of services marketing. The purpose of this dissertation is to understand the factors influencing the GP’s referral decisions to counselling services in order to market the existing services of NCS to the GP market and to the Consortia.
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