service innovation of chinese banks in UK

zhang, yifan(yf) (2011) service innovation of chinese banks in UK. [Dissertation (University of Nottingham only)] (Unpublished)

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In modern competitive business world, once products or services lose their competitive advantages, service innovation quickly becomes another alternative and influencing way to achieve constant growth and profitability. (Berry et al. 2006). Therefore, this paper studies service innovation of Chinese banks in UK as valuable research objects and it mainly aims to explore factors that influence service innovation performances of banks and interactive relationships of those factors within or outside organizations. Although there are many previous reviews of relative studies, service innovation in financial organizations still has some gaps to fill, let alone when research objects are extremely particular and characteristic like Chinese banks in UK.

By conducting multi-dimensional methods, findings of determining factors of service innovation have absolute research values. Questionnaires as method 1 give enough supportive facts for insightful analysis and method 2 an interview not only accomplish previous findings but also enhance further expansions of research results. In general, final findings can be summarised into four main factors. 1. Customer-orientated concepts are basic preconditions of service innovation. 2. Innovative organizational managements are necessary conditions to encourage innovation. 3. External driving forces including networking and advanced technologies can improve innovation to greater levels. 4. Each individual staff’s innovation potential is vital for the firm.

Finally, this research is believed helpful for future development of service innovation in financial organizations with its fundamental theories, directions of guidance and real life practices.

Item Type: Dissertation (University of Nottingham only)
Depositing User: EP, Services
Date Deposited: 09 Jun 2021 12:49
Last Modified: 09 Jun 2021 13:00

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