The Examination of Entry Strategy in Chinese Retailing Market: The Tendency of WOEs

Lin, Hui (2010) The Examination of Entry Strategy in Chinese Retailing Market: The Tendency of WOEs. [Dissertation (University of Nottingham only)] (Unpublished)

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Recently, with more and more countries start to open their retailing market, and more and more foreign investors would like to expand their business scale and scope in retailing realm, there seems to be that the internationalization of retailing industry would be a tend worldwide. And since China became a member of WTO, it enlarges the market grant scope, releases the limitation of market entrance and offers foreign investors favourable treatment to follow the fashion of the world.

Entry strategy is an important part of international strategies for MNEs. There are a number of factors and perspectives need to taken into consideration when making the final decisions. Since different strategies will bring different influences and outcomes to the foreign investors, thus, how to choose the appropriate and suitable entry strategy has always been an essential research topic of international operation in the academic and commercial fields.

This dissertation basing on the gradually open and improvement of Chinese retailing market, and more and more foreign retailers tend to expand the business into China, using several theories like transaction cost, RBV, OLI and evolution theory to investigate the entry strategy choosing of MNEs. After introducing the main theories of entry strategy, it illustrates the internal characteristics, merits and drawbacks of different entry strategies, highlights the factors which influence the decision making, and builds up a model to help to analyse the issue. Following, basing on the background of existing Chinese retailing market and the evidence of real cases, the tendency of WOEs is pointed out. Integrated with the model established beforehand, the reasons of the tendency are explained in details from different perspectives, and these different parts are not isolated but closely connected as a system.

Item Type: Dissertation (University of Nottingham only)
Depositing User: EP, Services
Date Deposited: 21 Jan 2011 08:51
Last Modified: 31 Jan 2018 00:34

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