Strategic innovation: The case of ‘Tata Nano’

Goyal, Megha (2010) Strategic innovation: The case of ‘Tata Nano’. [Dissertation (University of Nottingham only)] (Unpublished)

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In recent years there has been increased interest in innovations as a source of competitive advantage. For many years, it was believed that innovations are the tools of new entrants to gain rapid market share especially in markets with high barriers to entry. But in recent years, many established players (e.g. Apple, Sony and Tata motors) have led their respective industries in terms of strategic innovations. This research investigates different aspects of strategic innovations using Tata Nano as a case study. The purpose of this research is to understand the process of innovation, factors that assist or create barriers in firm’s ability to innovate and organisational factors which lead to the success of innovation.

The research method adopted is a combination of secondary and primary research. Primary research involved conducting semi structured interviews with Tata executives who are involved in the development, production and sales of Tata Nano. The findings of this research are applicable to all industry sectors and all firms- incumbents and new entrants.

Item Type: Dissertation (University of Nottingham only)
Depositing User: EP, Services
Date Deposited: 20 Jan 2011 11:52
Last Modified: 29 Dec 2017 04:43

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