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Aditi, Hamlai (2010) Marketing Needs and Challenges: New Ventures. [Dissertation (University of Nottingham only)] (Unpublished)

PDF (A Study Of Marketing Challenges faced by new venture) - Repository staff only - Requires a PDF viewer such as GSview, Xpdf or Adobe Acrobat Reader Download (976kB)

Abstract

In this report, I wish to discuss the role that marketing plays in an entrepreneurial venture. I would like to highlight some of the key challenges that new ventures face due to newness, lack of resources, credibility etc. I will also discuss the importance of networking, developing strategic alliances, building a brand identity, developing trust and credibility to a start up. I will critically analyse the concept and importance of entrepreneurial marketing. Lastly, I would like to discuss all of the above mentioned concepts in relation to In-Sight, a new venture.

Item Type:	Dissertation (University of Nottingham only)
Depositing User:	EP, Services
Date Deposited:	10 Nov 2010 14:53
Last Modified:	21 Jan 2018 08:31
URI:	https://eprints.nottingham.ac.uk/id/eprint/23802

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