Building An Engaged Workforce for OCBC Bank

Pang, Seng Ying (2010) Building An Engaged Workforce for OCBC Bank. [Dissertation (University of Nottingham only)] (Unpublished)

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According to Hewitt Associates LLC (2005), significant research and experience have shown strong evidence that higher levels of Engagement combined with appropriate capability produce stronger business results and sustainable competitive advantage. As organisations begin to recognise the importance of Employee Engagement, there is a growing interest and emphasis on this subject.

This dissertation is a case study on one of the local banks in Singapore. It seeks to understand the drivers of Employee Engagement that are negatively impacting the engagement score of the Bank. Through the Employee Engagement survey conducted by Hewitt Associates LLC in year 2008, it has identified 5 bottom drivers rated by the employees. The issues are explored further through in-depth interviews with the Bank’s employees.

The research uses motivational theories to provide insights into why employees feel disengaged. The theories help to explain why people behave in a certain manner. Through the theories, we will appreciate the underlying motivation of the individuals, as the employees seek to fulfill their needs or expectations.

By understanding the Employee Engagement issues, this dissertation aims to provide the management with recommendations on how to improve the engagement score, so that the Bank will increasingly meet its goal of being a regional employer of choice.

Item Type: Dissertation (University of Nottingham only)
Depositing User: EP, Services
Date Deposited: 12 Jul 2010 15:21
Last Modified: 30 Dec 2017 11:09

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