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Watkins, Jason (2009) The Benefits of Strategic Entrepreneurship: A case study of Habitual Entrepreneurs. [Dissertation (University of Nottingham only)] (Unpublished)

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Abstract

This management project aims to address the benefits of applying the concept of Strategic Entrepreneurship from the experience of habitual entrepreneurs. Of special concern will be the connection between possessing an entrepreneurial mindset and providing entrepreneurial leadership and culture in the search for new opportunities and the creation of continuous innovation. The opportunity-seeking behaviour of both portfolio and serial entrepreneurs will be examined closely and any learning curve effects deriving from previous business-ownership will be assessed. Of special interest will be the question how habitual entrepreneurs strike the balance between exploiting their current business(es) and exploring for new opportunities. We also want to discover whether the benefits of Strategic Entrepreneurship can ease the transition from being novice entrepreneur to becoming an habitual entrepreneur.

In the course of this management project, data will be collected through in-depth interviews with entrepreneurs of roughly the same age group who have shown a track record of previous business experience and can be categorised as either serial or portfolio entrepreneurs. Through these interviews, the entrepreneurs will be given the chance to analyse their thinking and behaviour in terms of searching for opportunities and pursuing opportunities, which they deem to be worth it.

The findings show that although some entrepreneurs do not actively search for new opportunities, their opportunity-seizing behaviour changes over time with business experience and with growing confidence they usually find it easier the second or third time around to start a new business. The wealth created through previous business(es) does indeed help to facilitate the transition from novice to habitual entrepreneur.

As for the research limitations, it has to be mentioned that the scope of this study is limited and therefore generalisations for entrepreneurial behaviour cannot easily be drawn. An important implication to note is that, in the current economic climate, all entrepreneurs face the pressing need of making the most out of their resources in order to stay ahead of the competition.

Item Type:	Dissertation (University of Nottingham only)
Depositing User:	EP, Services
Date Deposited:	13 Nov 2009 14:51
Last Modified:	18 Feb 2018 00:10
URI:	https://eprints.nottingham.ac.uk/id/eprint/23394

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