World-Class Product Development: The Start of Excellent Operation

Mo, Yuanwen (2009) World-Class Product Development: The Start of Excellent Operation. [Dissertation (University of Nottingham only)] (Unpublished)

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Operation, as the function of converting organizations’ resource to valuable output to serve customers and gain the return as rewards and for business growth, has been playing a more and more important role in the intensively competitive market. Operations are the subsequent activities after product development and will be significantly affected by the outcome of product development. The improvement on operation problem through the daily effort is limited and expensive because of changes involved. The excellent operation should starts from the product development.

The functions of an organization will be discussed and the importance of the product development to organization and operation are highlighted. Understanding how the product development influences the operation performance and how the product development leads to excellent operation are critical to make the right strategies of product development and allocate right resource to achieve excellent operation from the initial stage.

The excellent operation transfers resource to goods and services to meet customer’s need and organization objectives effectively and efficiently. Five performance objectives: cost, dependability, flexibility, quality and speed are set to measure the excellence of the operation performance. In order to achieve that, the product development should consider the requirement of excellent operation and eliminate the potential problem. After the in-depth analysis, VPP can make its operation performance closer to be excellent through enhancement on strategy alignment; value engineering; supply chain; quality design; review and gating point.

The performance measurement method of balance scorecard which leads product development to achieve the five performance objectives of excellent operation will be introduced. Building up an effective team to overcome the change and implement the enhancement is required to ensure the product development leads to excellent operation.

Item Type: Dissertation (University of Nottingham only)
Depositing User: EP, Services
Date Deposited: 27 Jan 2010 13:46
Last Modified: 25 Jan 2018 18:51

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