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Chen, Fei Ie (2009) Effect of CSR Education on Consumer Ethical Behavior. [Dissertation (University of Nottingham only)] (Unpublished)

PDF (Fei Ie Chen - MA (Corporate Social Responsibility)) - Registered users only - Requires a PDF viewer such as GSview, Xpdf or Adobe Acrobat Reader Download (438kB)

Abstract

Corporate Social Responsibility (CSR) is a growing area of interest for Government, corporations, activists and other agents especially with the increased globalization in the world today. Consumers, being the largest group of stakeholders need to be fully informed of the overall CSR concept in order to avoid being manipulated by firms’ action. Smart consumerism firstly needs to identify about the right and wrong doings of firms prior to their decision making process; and this is where the role of CSR education comes in. Many corporations, organizations and educationalist have taken the initiative to encourage the provision of knowledge to consumers; for example by introducing CSR course in formal education system, spreading the news about ethical consumption in media and encouraging consumers to take part in debates relating to ethical buying behaviour.

The purpose of this dissertation is to discuss the effectiveness of CSR education on consumers’ ethical decision making, mainly with regards to buying behaviour. In general, education was found to have influence on consumers’ ethical decision making. The pressure of both formal and informal education towards consumers ethics were discussed implicitly, along with few other factors that influence this cause-effect relationship.

Item Type:	Dissertation (University of Nottingham only)
Depositing User:	EP, Services
Date Deposited:	04 Feb 2010 09:49
Last Modified:	02 Feb 2018 04:51
URI:	https://eprints.nottingham.ac.uk/id/eprint/23199

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