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Reddy, Arjun G (2009) Gelatin Based Skin Regenerative Template: Market Research and Product Analysis. [Dissertation (University of Nottingham only)] (Unpublished)

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Abstract

Skin regeneration and wound management in the Bio-Pharma industry has been an area with constant research and new product development. The range of products includes foams, sheets, sprays, powders, hydrocolloids and gels. Majority of these products that exist in the market are collagen based products. However, using collagen products is very expensive and could also have long term risks on patient’s health. Furthermore, they do not regenerate the skin to its original shape and texture and thus leave a scar post treatment.

As an alternative to these collagen based products, a more cost effective gelatin based skin regenerative product is being developed using cutting edge technology. The new product also promises complete healing of the burnt surface without retaining any marks or scars on the patient.

This research explores the newly developed Skin regenerative product at a macro level, with operations, marketing and cost objectives included. The market analysis includes specifics to the Indian market and the focus is mainly on the Wound and Skin management of the Bio-Pharma market. The different stages of the product life cycle and phases of clinical trials are analysed. Potential market segments and niches for the new product are identified and by using competitive benchmarks, the product is analysed for customer applications.

Item Type:	Dissertation (University of Nottingham only)
Depositing User:	EP, Services
Date Deposited:	13 Nov 2009 15:39
Last Modified:	21 Mar 2022 16:05
URI:	https://eprints.nottingham.ac.uk/id/eprint/23119

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