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ZHANG, YUBO (2009) A Study on the Impact of Marketing Capability, Operations Capability, Environmental Capability and Diversification Strategy on the Performance of Hotel Industry in the UK. [Dissertation (University of Nottingham only)] (Unpublished)

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Abstract

Hotel industry has been an increasingly significant service industry across the whole world. The performance measurement method is crucial for hotels’ operations. This study examines the impacts of marketing capability, operations capability, environmental capability and diversification strategy on the business performance of hotel industry in the UK. Based on the financial archival data in the database and information obtained in the firm websites from 2004 to 2007, the investigation is carried out by using Data Envelopment Analysis (DEA), content analysis and regression analysis.

The results demonstrate that operations capability has a significant positive effect on hotel performance, but there is no impact of marketing capability, environmental capability and diversification strategy on hotel performance. Additionally, the efficiency moderating effect of each capability or strategy on performance does not exist in hotel industry. This study implies that hotel firms in the UK ought to focus on developing operations capability, but also allocate appropriate resources in improving marketing capability and environmental capability simultaneously. The service diversification can be considered as a strategy for some hotels. Furthermore, this study is a new exploration for hotel industry in the UK, and further research can be developed based on it.

Item Type:	Dissertation (University of Nottingham only)
Depositing User:	EP, Services
Date Deposited:	05 Feb 2010 13:56
Last Modified:	12 Jan 2018 04:25
URI:	https://eprints.nottingham.ac.uk/id/eprint/22987

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