Competing in a commodity market

Thaper, Surinder (2009) Competing in a commodity market. [Dissertation (University of Nottingham only)] (Unpublished)

[img] PDF - Repository staff only - Requires a PDF viewer such as GSview, Xpdf or Adobe Acrobat Reader
Download (616kB)


This dissertation is related to a group project undertaken for Pfizer (2009)- An investigation into service provision for Pfizer.

This report looks into several cases as to how other companies have competed with commodity products, and then suggests strategies for Pfizer.

Item Type: Dissertation (University of Nottingham only)
Depositing User: EP, Services
Date Deposited: 19 Mar 2010 15:21
Last Modified: 15 Feb 2018 20:59

Actions (Archive Staff Only)

Edit View Edit View