Role of Healthcare Professionals in Influencing Consumer/Patient Behaviour towards Medication Compliance

Balachandran, Rahul (2008) Role of Healthcare Professionals in Influencing Consumer/Patient Behaviour towards Medication Compliance. [Dissertation (University of Nottingham only)] (Unpublished)

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Patient compliance to medications or non-adherence to schedule is a widely debated

topic across the world owing to its far reaching consequences as medication non-adherence

among new age group is moving rapidly upwards even when the whole world is witnessing

continuous expansion in the field of education, healthcare deliverance and other economic

and scientific advancements. The objective of this study was to evaluate the role played by

healthcare professionals in changing this distressing pattern of prescription non-adherence by

measuring their influence on the behaviour of patients. Throughout this study the patient is

considered as a consumer, but not always an end user of the product, unless otherwise stated

and both terms are interchanged to suit the context. In order to satisfactorily conduct the

research, quantitative survey techniques are employed with 5 point (Likert, 1932) type scales

using �Agree�, �Disagree�, �Strongly Disagree�, �Strongly Agree� and �Neutral� type survey

questions, numbering 20. Out of these 20 questions, 5 were questions on socio-demographics

to get an idea about the quality and diversity of the responses. A pool of 107 respondents,

majority males from 3 multi-speciality hospitals in the South Indian state of Kerala was

selected and questionnaire responses were obtained and analysed using specialised statistical

program SPSSTM. The use of quantitative survey was found to be appropriate and is justified

since the nature and type of the study involved mostly patients and also taking due thought

that a qualitative semi-structured interview within a hospital setup involving ailing patients

with poor health condition is undesirable. The questionnaire was put across by taking relevant

literature into consideration and majority of the findings were consistent with the previous

literature. The findings indicate that healthcare professionals have a significant impact on

patients when it comes to medication compliance and this was put to test by analysing the

roles played by cost and health motivation in the behaviour of the consumer.

Item Type: Dissertation (University of Nottingham only)
Keywords: Patient compliance, Consumer Behaviour, Management, Pharmacy, Counselling, Behaviour Theories
Depositing User: EP, Services
Date Deposited: 30 Sep 2008
Last Modified: 24 Jan 2018 17:33

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