Corporate Social Responsibility - Consumers' perspective

Mittal, Rahul (2008) Corporate Social Responsibility - Consumers' perspective. [Dissertation (University of Nottingham only)] (Unpublished)

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As organizations scale up and stakeholders become increasingly aware of business scenarios, the term corporate social responsibility is more than just a buzzword in business circles. Indeed, to its many advocates, the emergence of corporate social responsibility (CSR) is not only a blueprint for the future, but a new highway to follow for conducting business in an uncertain world that has witnessed the evisceration of many long-accepted norms of conduct (Internal Auditor, 2005).

Considering the journey that CSR has been on and its increasing importance over the years, this thesis focuses on the real purpose of CSR today. Over time, have marketing gimmicks, strategic campaigns and public relations clouded over CSR's raison etre? The debate attached to CSR continues is it philanthropy and charity? Is it social and humanitarian work or protecting the environment? Is it undertaking public service tasks which normally the government should be doing? Or is it all of these? (Bhargava, 2008)

It is precisely this issue that this dissertation intends to study and throw light upon. Taking into consideration the definition of CSR when it first became a popular business practice, the dissertation will discuss briefly the increasing importance of CSR and how businesses are succumbing to the trend and the goodwill it generates among consumers. Set against this outlook, the dissertation will then consider the role of the consumer in the CSR framework, and describe the quintessential role that consumers, stakeholders and the share market plays in the image that CSR portrays. Companies will go great lengths to rope in audiences and if CSR is the way to go, so be it.

Item Type: Dissertation (University of Nottingham only)
Depositing User: EP, Services
Date Deposited: 03 Feb 2009
Last Modified: 16 Feb 2018 21:54

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