A Conceptual Business Model Framework for Strategy and Value Addition: A Case Study of a Middleware Firm

Tools

Sim, Boon Seong (2007) A Conceptual Business Model Framework for Strategy and Value Addition: A Case Study of a Middleware Firm. [Dissertation (University of Nottingham only)] (Unpublished)

PDF - Registered users only - Requires a PDF viewer such as GSview, Xpdf or Adobe Acrobat Reader
Download (614kB)

Abstract

The traditional business model frameworks and concepts have been mainly used in the field of Information System (IS) and e-commerce for explanatory and descriptive purposes. I believe that there is a potential for the business model concept to be expanded for use by general businesses in strategic management.

In this report, I will outline a conceptual framework for building a visual mapping of a business model. The conceptual model is a hybrid of two frameworks with the purpose of being used as a strategic tool for gaining new insight and value addition for any business. The model will be illustrated by a case study of a firm offering Massively Multiplayer Online Game (MMOG) middleware solutions for the online games industry.

Item Type:	Dissertation (University of Nottingham only)
Depositing User:	EP, Services
Date Deposited:	21 Nov 2007
Last Modified:	21 Mar 2022 16:04
URI:	https://eprints.nottingham.ac.uk/id/eprint/21474

Actions (Archive Staff Only)

Edit View

LoginAdmin