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LIU, YUE (2007) A Comparative Study of Strategies Adopted by Wal-Mart and Carrefour in China: A Resource-Based Perspective. [Dissertation (University of Nottingham only)] (Unpublished)

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Abstract

This research aims to provide an overview of links between a firm's strategies and the firm possessed resources and capabilities. Two cases �Wal-Mart and Carrefour in China are chosen. By using resources-based theory, their development strategies in China are compared and analyzed. This research adopted documentary research method, particularly firms historical documentary review and analysis, for this qualitative research to study each case.

In China's retail market, the competition is intensive and market conditions are evolving. To capture greater market share in this market, Wal-Mart and Carrefour adapted their strategies to cater local customers as well as economic and political conditions. Although Wal-Mart and Carrefour in the same market environment, there are still differences between the strategies adopted by each giant retailer. Therefore, it is probably safe to argue that the differences between strategies adopted by the two retailers, to certain extent, are due to their distinct firm-specific resources and capabilities.

Item Type:	Dissertation (University of Nottingham only)
Keywords:	Wal-Mart, Carrefour, China, Strategy, Resource-Based Theory
Depositing User:	EP, Services
Date Deposited:	06 Mar 2008
Last Modified:	17 Feb 2018 18:18
URI:	https://eprints.nottingham.ac.uk/id/eprint/21369

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