Indian Retail Boom : The Human Perspective

Maan, Mahima (2007) Indian Retail Boom : The Human Perspective. [Dissertation (University of Nottingham only)] (Unpublished)

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The dissertation aims to study the Indian retail boom from the perspective of its people. The people of India have reacted in a negative way by protesting against the recent developments, especially the entry of big foreign (Wal-Mart) and domestic companies. So, it becomes interesting to know the opinion of its different sections of people. The various sections views were studied with respect to the advent of foreign companies, consumer ethnocentrism, the impact of retail boom and the actions taken by them.

Item Type: Dissertation (University of Nottingham only)
Depositing User: EP, Services
Date Deposited: 10 Mar 2008
Last Modified: 09 Apr 2018 05:55

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