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GAO, YANG (2007) Overview the China' s Mobile Communication Market - Analysis on the Competition between China Mobile and China Unicom. [Dissertation (University of Nottingham only)] (Unpublished)

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Abstract

ABSTRACT

China' s Mobile Communication Market develops rapidly after it established in 20 years before. China Mobile and China Unicom are the only two operators who have the license to provide network services in this market. The competition intensity is very high and the product differentiation between each company is very low, thus, at the beginning of the competition, both of the companies focus on reducing the service price to attract more customers. But during the recent decade, after the reformation and reconstruction, the competition behaviors tend to be variety. This dissertation presents an analysis of the competition in China' s Mobile Communication market to discuss the variety competition behaviors of each company, which concerns the external and internal environment, the competition situation of each company, and the competitive strategies provided by both of them.

Nowadays, under the government policy protection, although China Mobile and China Unicom could lock their customers with a high customer switching cost, they still face an unprecedented challenge that not only from each other, but also from some potential entrants. Such as "Little Smart" introduced by China telecom can be used as a substitute of mobile phone that provide much lower service price than both of the two companies. China Mobile should segment customer groups more detailed and China Unicom should develop its network quality more stably, to sustain their market shares and compete with the other rivals.

Item Type:	Dissertation (University of Nottingham only)
Keywords:	China's Mobile Communication Market, China Mobile, China Unicom, PEST and SWOT analysis, Competitive strategy
Depositing User:	EP, Services
Date Deposited:	06 Mar 2008
Last Modified:	19 Jan 2018 07:55
URI:	https://eprints.nottingham.ac.uk/id/eprint/21215

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