Chua Swee Boon, Raymond (2006) INTRODUCING A NEW BUSINESS MODEL FOR THE PRIMARY HEALTHCARE DELIVERY IN SINGAPORE. [Dissertation (University of Nottingham only)] (Unpublished)

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The current primary healthcare system faces a few main challenges, namely, an ageing population, increasing prevalence of chronic diseases and a more well-informed and affluent group of patients. This is not unique to Singapore only and a lot of other countries are also undergoing reform in their healthcare system to cope with these challenges.

Amidst the challenges, it is also noted that the current primary healthcare market has a relatively high level of competitive rivalry, making entry into the market as a primary healthcare clinic rather difficult.

A questionnaire done to illicit the gaps within the current primary healthcare system also shed light that many patients desire more empowerment into their own healthcare management by having more healthcare information and focusing more on preventive care.

The paper then proposes to introduce a new new innovative model for primary healthcare delivery in Singapore which takes into account our healthcare challenges and gaps within the primary healthcare system. The concept is that of a ���¢��������concierge medicine���¢�������� model whereby patients experience integrated holistic comprehensive healthcare, incorporating preventive healthcare and regular tracking of their health status, for an annual fee. This model has successfully been launched in the US for the last few years with great benefits for both the doctors and the patients.

A few business model set-ups are being recommended, either in collaboration with the US concierge medicine clinics, or alongside existing pharmacies, fitness centres or spas to reap the most benefits for the patients. The paper also proposes ways in which competitive advantage could be accorded to the new clinic so as to create an edge over the competitors and create the most value-add to the patients in terms of health outcomes per dollar of cost expended by the patients.

An estimated total funding of $240,000 for the initial start-up and annual recurring monthly costs of $70,000 will be required for the set-up of this clinic model.

Item Type: Dissertation (University of Nottingham only)
Keywords: Concierge Medicine, Primary Health Care, Singapore
Depositing User: EP, Services
Date Deposited: 15 Nov 2006
Last Modified: 21 Jan 2018 08:31

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