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Mathew, Justy (2006) Corporate Social Responsibility: Is It A Strategy To Enhance Reputation? An Analysis into The Auto Industry. [Dissertation (University of Nottingham only)] (Unpublished)

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Abstract

Corporate Social Responsibility, Is it a strategy to enhance the reputation of corporations? Companies today have various methods to gain a favourable outlook in the minds of its stakeholders. Corporate Social Responsibility is one of the strategies that companies use in this regard.

It can be said that reputation is one of the greatest assets to a company and to build a positive one, takes time and effort. It is a recent phenomenon that companies are focusing more on society and acting responsibly to its stakeholders. Now firms are increasingly perceived as Corporate Citizens acting for projecting positive images and enhancing reputation.

Corporations are not only interested in their financial performance but also on ethical and social issues. Management is greatly emphasizing the need of socially responsible activities and thereby contributing to establish images that reflect back on reputation. It can be said, CSR is definitely a strategy to enhance reputation, and corporations today are maximizing the use of it.

Item Type:	Dissertation (University of Nottingham only)
Keywords:	Corporate Social Reponsibility, Image, Reputation
Depositing User:	EP, Services
Date Deposited:	09 Nov 2006
Last Modified:	29 Dec 2017 10:43
URI:	https://eprints.nottingham.ac.uk/id/eprint/20461

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