How can a Systems Integrator increase the Business Value it Delivers to its Prospective Customers through Knowledge Integration

Burton, Lee Clifford (2006) How can a Systems Integrator increase the Business Value it Delivers to its Prospective Customers through Knowledge Integration. [Dissertation (University of Nottingham only)] (Unpublished)

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The researcher wishes to establish how a UK based systems integrator can best meet their prospective customers business needs, and extract real business value from any information communication technology investment in order to overcome the obstacles and barriers that could limit the realisable value of the proposed investment.

It is the role of the systems integrator to offer technology to enterprises which have a need to integrate or collate information from several systems or their mobile workers. The systems integrator provides know how, skills and resources for its offered technologies in order to compliment the enterprises it deals with.

The initial hypothesis is that business strategy should lead information systems strategy, and that the stakeholders within the organisations will limit the value from any information communication technology implemented as part of its strategy to some extent during the early stages of the knowledge integration process. The process is occurring between the two engaged parties the prospective customer and the Systems integrator.

The organisation studied is Microlise Ltd, which is a privately owned UK based systems integrator providing technology based solutions for supply chain and logistics companies operating in Central Europe, North America and Australia. The study will focus on the sales phase of its Fleet and Distribution product portfolio which is primarily concerned with the transportation of goods, supply of services and proof of delivery or collection of goods, or services; both at a business to business (B2B) or business to customer (B2C) level. The scope of the dissertation covers the interactions between the business development team and the periphery roles within the systems integrator that are engaged in sales activity. The two share the goal of meeting prospective customers needs with appropriate technology choices for financial gain.

Item Type: Dissertation (University of Nottingham only)
Keywords: Information Systems Stratergy , Stratergy Alignment, Information Communication Technology , Systems Intergration
Depositing User: EP, Services
Date Deposited: 30 Nov 2006
Last Modified: 06 Jan 2018 06:47

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