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Essamri, Azzouz (2019) Co-creating corporate brand identity with online brand communities: stakeholder and process-oriented perspectives. PhD thesis, University of Nottingham.

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Galehbakhtiari, Sara (2018) Unravelling the effects of relational mechanisms and network structure on user innovation within online community-based innovation contests. PhD thesis, University of Nottingham.

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Moin, S.M.A. (2016) Binding through branding: an investigation into the impact of brand experience and brand image on consumers’ perception of trust in the context of the UK financial services sector. PhD thesis, University of Nottingham.