Browse by Supervisors
Number of items: 3. 2019Essamri, Azzouz (2019) Co-creating corporate brand identity with online brand communities: stakeholder and process-oriented perspectives. PhD thesis, University of Nottingham. 2018Galehbakhtiari, Sara (2018) Unravelling the effects of relational mechanisms and network structure on user innovation within online community-based innovation contests. PhD thesis, University of Nottingham. 2016Moin, S.M.A. (2016) Binding through branding: an investigation into the impact of brand experience and brand image on consumers’ perception of trust in the context of the UK financial services sector. PhD thesis, University of Nottingham. |
