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2011

CHAN KAO CHUNG, Cindy (2011) Identity brand avoidance: How is it manifested in social media? [Dissertation (University of Nottingham only)] (Unpublished)

CHEN, YUCHI (2011) Interpretation of Overly Open Advertising Texts in Print Media. [Dissertation (University of Nottingham only)] (Unpublished)

Draganoiu, Sandra-Madalina (2011) Measuring the Impact of Social Media on Brand Trust A Case Study of Virgin Media. [Dissertation (University of Nottingham only)] (Unpublished)

Pradipta, Harry (2011) The role of self-presentation in sharing online content through social media. [Dissertation (University of Nottingham only)] (Unpublished)

Tibrewala, Aditya (2011) Electronic Word Of Mouth (eWOM) On Social Networking Sites and Its Effect on Brand Reputation Management. [Dissertation (University of Nottingham only)] (Unpublished)

Zhang, Qian (2011) The Change of Cultural Depictions on Chinese and American Print Smoking Advertising. [Dissertation (University of Nottingham only)] (Unpublished)

Zhang, Yimai (2011) A Cross-cultural Comparison of Gender Role Portrayal in Magazine Advertisements between China and the UK. [Dissertation (University of Nottingham only)] (Unpublished)

2010

Gibbings, James Michael (2010) Who is saying what? An investigation into Word-of-mouth Communication at the British Council Singapore Teaching Centre. [Dissertation (University of Nottingham only)] (Unpublished)

Ijioma, Nkechinyereamaka (2010) ASO-OKE: THE RELATIONSHIP BETWEEN THE CONSUMPTION OF ETHNIC CLOTHING AND NORMATIVE SOCIAL INFLUENCE. [Dissertation (University of Nottingham only)] (Unpublished)

Khalid, Faizan (2010) Impact of Packaging as a Marketing Strategy to Counter Increasing Competition. [Dissertation (University of Nottingham only)] (Unpublished)

Kkalis, Myria (2010) The Power of the Tribe And Advertisement Avoidance in Online Communities. [Dissertation (University of Nottingham only)] (Unpublished)

Reeves, C (2010) Consumer Generated Advertising and Brand Trust in The Consumer Experience. [Dissertation (University of Nottingham only)] (Unpublished)

jin, xiaowei (2010) The Study of Young Chinese Girls towards Eastern and Western Luxury Products. [Dissertation (University of Nottingham only)] (Unpublished)

satyaprakash, shilpa (2010) Role Portrayal of Gay Men in Print Advertisements: A Study on US Market. [Dissertation (University of Nottingham only)] (Unpublished)

2009

Chaisavetkanon, Patchara (2009) Am Impact of TV Advertising on Brand Switching of Facial Skin Care Products toward Thai Women. [Dissertation (University of Nottingham only)] (Unpublished)

Ewing, Glen Kingsley (2009) Humorous advertising used on TV: The effects of this appeal upon brand awareness. [Dissertation (University of Nottingham only)] (Unpublished)

Forster, Emily (2009) Examining the Significance of Social Class in the Effectiveness of Celebrity Endorsed Cosmetic Advertisements by Emily Forster -2009- A Dissertation presented in part consideration for the degree of MSc International Business. [Dissertation (University of Nottingham only)] (Unpublished)

Fulwadhya, Aakrati / A (2009) IMPACT OF TELEVISION ADVERTISING AND CELEBRITY ENDORSEMENTS ON THE PESTER POWER AND BUYER BEHAVIOUR OF CHILDREN IN INDIA. [Dissertation (University of Nottingham only)] (Unpublished)

Kumar, Vaibhav (2009) Downside of Celebrity Endorsement and Its Effect on Purchasing Pattern of Consumers. [Dissertation (University of Nottingham only)] (Unpublished)

Patwardhan, Saurabh (2009) New Destination Development and Promotion-India-Importance. [Dissertation (University of Nottingham only)] (Unpublished)

Yaemcharoenwong, Pradipha (2009) Consumer Behaviours of Homosexual Men towards Make-up Products: An Implication of Thai Gays. [Dissertation (University of Nottingham only)] (Unpublished)