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2022

Chang, An Ting (2022) An Investigation of Customer’s Emotional Response to Service Failures in Taiwan. [Dissertation (University of Nottingham only)]

Jin, Yuchen (2022) Can customer loyalty created by online brand experience affect physical product sales? [Dissertation (University of Nottingham only)]

2020

Vu, Thi Ngoc Linh (2020) 20184538_BUSI4167_Identifying User Profile(s) for an Effective Internet Based Exercise Programme Aimed at Treating Osteoarthritis using fuzzy-set Qualitative Comparative Analysis. [Dissertation (University of Nottingham only)]

2019

Petersen, Mecia (2019) Improving the B2B Professional Legal Service Customer Experience by Leveraging AI and Related Technologies. [Dissertation (University of Nottingham only)]

2018

Malik, Kamna (2018) Examining the role of Augmented Reality (AR) with regards to customer experience & engagement within the luxury fashion industry. [Dissertation (University of Nottingham only)]

2016

Agarwal, Deep (2016) Market Study for Kishorilal Shyamsunder in creating their own Scarves and Stoles brand for Indian Market. [Dissertation (University of Nottingham only)]

2015

LAW, WING YAN (2015) Motivation of luxury consumption among Generation Y and senior consumers in China. [Dissertation (University of Nottingham only)]

Yaneva, Mihaela (2015) Motivation for luxury consumption in the fragrance industry: a study on Romanian and Bulgarian Millennials. [Dissertation (University of Nottingham only)]

2014

Basu, Nilanjan (2014) A CRITICAL REVIEW OF SEGMENTATION. [Dissertation (University of Nottingham only)] (Unpublished)

Xia, Xiaojing (2014) The Value Co-Creation of Exchange Programme in British Higher Education for Chinese Students-A Case Study in University of Nottingham UK campus with the perspective of Chinese students from Ningbo campus. [Dissertation (University of Nottingham only)] (Unpublished)

2013

Lee, Yan Yan (2013) Real Estate in China: Consumer Behaviour of the Middle Class. [Dissertation (University of Nottingham only)] (Unpublished)

Sreevalsan, Sreelakshmi (2013) Consumer Preferences on eating-out at Fast Food Restaurants: A quantitative study of Pizza Hut Outlets in India. [Dissertation (University of Nottingham only)] (Unpublished)

Usikalu, Motunrayo (2013) Advertising in the UK and Nigeria - A Comparative Study. [Dissertation (University of Nottingham only)] (Unpublished)

2012

Patel, Obaid Saleem (2012) A Pakistani Business Process Outsourcing (BPO) Firm’s Internationalisation Strategy for the American Market. [Dissertation (University of Nottingham only)] (Unpublished)

Peng, Can (2012) REAERCH IN CONSUMER PURCHASE MOTIVATION AND CONSUMER BEHAVIOR OF CHINESE LUXURY MARKET. [Dissertation (University of Nottingham only)] (Unpublished)

Shumsher JB Rana, Sarthak (2012) An Exploratory Study of Motivation for the Young Adult Consumers To Purchase Luxury Brands. [Dissertation (University of Nottingham only)] (Unpublished)

Voulgaris, Aristeidis (2012) MEASURING VALUE IN THE VIDEO GAMES CONTEXT. [Dissertation (University of Nottingham only)] (Unpublished)

2011

Khan, Shahira (2011) THE IMPACT OF CELEBRITY ENDORSEMENTS IN INDIA A HOUSEWIFE’S PERSPECTIVE. [Dissertation (University of Nottingham only)] (Unpublished)

Lin, Hung-Miao (2011) Examine The Effect of Word-of-Mouth and Electronic Word-of-Mouth on Consumers' Perceived Risk in Taiwan: A Case Study on Online Shopping. [Dissertation (University of Nottingham only)] (Unpublished)

Miao, Jinyan (2011) Critical Analysis of Nike and Nike's Marketing Strategies ---------------------From the US to China on Cultural Basis. [Dissertation (University of Nottingham only)] (Unpublished)

Shah, Meera (2011) Rural Supremacy. [Dissertation (University of Nottingham only)] (Unpublished)

Udhwani, Hiten (2011) The Impact of Celebrity Endorsements on Consumer Purchase Behaviour: An Indian Perspective. [Dissertation (University of Nottingham only)] (Unpublished)

2010

Amachree, Siya Ibinabobo (2010) Redesigning A Service Experience: The Case Study of the New Art Exchange. [Dissertation (University of Nottingham only)] (Unpublished)

Hsieh, Ya-Yun (2010) Taiwanese Consumers’ Perceptions of Local and Global Brands: An Investigation in Taiwan Computer Industry. [Dissertation (University of Nottingham only)] (Unpublished)

Wetzel, Carolin (2010) Estimation of Sales Potential for ILOMEDIN in Prevention of Contrast – Induced Nephropathy (CIN): A Business Case. [Dissertation (University of Nottingham only)] (Unpublished)

zhang, xin (2010) The study of COO effects on consumers perception: the case study of Chinese laptop market. [Dissertation (University of Nottingham only)] (Unpublished)

2009

Aditya, Katti (2009) Business Solutions for Realeyes. [Dissertation (University of Nottingham only)] (Unpublished)

Bailey, James A (2009) The Attempts of Pro-Social Communication Agents in Communicating and Shaping Environmental Behaviour via the Internet. [Dissertation (University of Nottingham only)] (Unpublished)

Bettadapura Keshavamurthy, Sharath Kumar (2009) The Internationalization of Services: Examining of An Aspect of International Marketing for Realeyes LTD. [Dissertation (University of Nottingham only)] (Unpublished)

Bettadapura Keshavamurthy, Sharath Kumar, Hsieh, Heng-Hui and Katti, Aditya (2009) International Marketing Plan: Launch of Realeyes’ Services in Australia. [Dissertation (University of Nottingham only)] (Unpublished)

Hsieh, Heng Hui, Berry (2009) International Branding. [Dissertation (University of Nottingham only)] (Unpublished)

JI, Yan (2009) Why Chinese Consumers Prefer the Wet Market Rather Than the Supermarket for Daily Food Consumption -An Investigation in Chinese Food Shoppers. [Dissertation (University of Nottingham only)] (Unpublished)

Sachdeva, Anshu (2009) Luxury Fashion: An Integral Part of The Indian Society. [Dissertation (University of Nottingham only)] (Unpublished)

Tai, Wern Shin Valerie (2009) An Assessment of Mobile Device Internet Services on Customer Perceived Value and Loyalty. [Dissertation (University of Nottingham only)] (Unpublished)

2007

CHONG, Yeng Keat (2007) The Roles of CRM in the Telecommunication Industries in Singapore. [Dissertation (University of Nottingham only)] (Unpublished)

CHONG, Yeng Keat (2007) The Roles of CRM in the Telecommunication Industries in Singapore. [Dissertation (University of Nottingham only)] (Unpublished)

Daga, Nikunj (2007) NOKIA'S MARKETING STRATEGIES IN INDIA. [Dissertation (University of Nottingham only)] (Unpublished)

Godha, Kartika (2007) A study of Relationship Marketing in business-to-business markets focusing on the Indian Jewellery sector. [Dissertation (University of Nottingham only)] (Unpublished)

Huang, Yanwen (2007) Chinese Consumers Perceptions on Local and Global Brands An empirical analysis with reference to the Household White Goods (HWG) in China. [Dissertation (University of Nottingham only)] (Unpublished)

Swarup, Nisheeta (2007) Localisation of a Global Brand: The Case Study of a Life Insurance Company in India. [Dissertation (University of Nottingham only)] (Unpublished)

Xue, Qiusha (2007) A Study of Relationship Marketing in Chinese Retail market. [Dissertation (University of Nottingham only)] (Unpublished)

xia, dan (2007) Country-Of-Origin and Perceived Product Quality: Comparison between Chinese and British consumers. [Dissertation (University of Nottingham only)] (Unpublished)

2006

Agarwal, Namrata (2006) The Resource Based View and Competitive positioning: Impotance of Market Based Resources. [Dissertation (University of Nottingham only)] (Unpublished)

Bekou, Eleni (2006) Consumers Brand Relationships and Attitudes Towards Branded Clothes: A Comparison Between British and Greek Young Consumers. [Dissertation (University of Nottingham only)] (Unpublished)

Hayat, Nasir (2006) Housing Associations and Relationship Marketing: Customers, Communication and Relationships. [Dissertation (University of Nottingham only)] (Unpublished)

Irwin, Virginia (2006) Towards an Internationalisation Strategy for UK Higher Education. [Dissertation (University of Nottingham only)] (Unpublished)

Kapali, Didem (2006) CONSUMER PREFERENCE OF DOMESTIC VERSUS FOREIGN BRANDED CLOTHING IN A DEVELOPING COUNTRY: THE CASE OF TURKEY. [Dissertation (University of Nottingham only)] (Unpublished)

Kapur, Rhea (2006) Globalization of High Street UK Brands in the Indian Retail Market and Its Impact on the Culture and Buying Behaviour of Indians. [Dissertation (University of Nottingham only)] (Unpublished)

Mathan Sankar, Shyamala (2006) Consumer Perception of Global vs. Local Brands: The Indian Car Industry. [Dissertation (University of Nottingham only)] (Unpublished)

Ochen, Eunice (2006) AN EXPLORATION INTO THE INFLUENCES OF CULTURE ON THE RELATIONSHIPS OF CHINESE AND BRITISH CONSUMERS WITH BRANDS. [Dissertation (University of Nottingham only)] (Unpublished)

Rupani, Puja (2006) The Effect of Advertising on Brand Image: A Consumers Perspective. [Dissertation (University of Nottingham only)] (Unpublished)

Somani, Rajiv (2006) Organizational Buyer Behaviour in the International Paper Industry. [Dissertation (University of Nottingham only)] (Unpublished)

Tamilselvam, Arthi (2006) Whose data is it: A Study on Privacy Issues Concerning Targeted Advertising in the Cable and Satellite TV Industries. [Dissertation (University of Nottingham only)] (Unpublished)