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Al-Yafai, Rana (2014) Understanding Self-gift Consumer Behaviour (SGCB) in Islamic Religious Occasions: Ramadan & Eid. [Dissertation (University of Nottingham only)] (Unpublished)

Arora, Gautam (2007) UNDERSTANDING SELF-GIFT CONSUMER BEHAVIOUR IN INDIA. [Dissertation (University of Nottingham only)] (Unpublished)

Baid, Pooja (2006) Goods and Services are no longer enough: A Multiple Case Study Approach to understand Experience Marketing. [Dissertation (University of Nottingham only)] (Unpublished)

Bains, Nimrita (2005) Relationship Marketing in Professional Services. [Dissertation (University of Nottingham only)] (Unpublished)

Bajaj, Raghbir Singh (2006) Customer Relationship Management: A Case Study of the Ritz-Carlton Hotel. [Dissertation (University of Nottingham only)] (Unpublished)

Baugh, Bev (2007) Relationship Marketing: Investigating the processes of creating and evaluating value. [Dissertation (University of Nottingham only)] (Unpublished)

Benvie-Ferreiros, Lidia (2008) Consumer Value Creation in the Consumption of Luxury Goods: A Consumer Perspective. [Dissertation (University of Nottingham only)] (Unpublished)

Blachot, Mickael (2010) Gaga about GaGa: How is enacted celebrity branding received by its consumers. [Dissertation (University of Nottingham only)] (Unpublished)

Bujok, Anna Magdalena (2007) The Importance of Hedonism in Consumer Behaviour and Its Implications for the Affordable Fashion Apparel Industry in Poland. [Dissertation (University of Nottingham only)] (Unpublished)

Chan, Yan Yee Ashley (2010) A study of customer value co-creation in fashion industry: A consumer perspective. [Dissertation (University of Nottingham only)] (Unpublished)

Chhuon, Celine (2007) Creating and Sustaining customer value for UK luxury brands. [Dissertation (University of Nottingham only)] (Unpublished)

Civaner, Selin (2016) An Empirical Study of the Factors That Motivate Consumer’s To Buy Retro Branding Products. [Dissertation (University of Nottingham only)]

Coleman, Darren (2006) Taking a More Balanced Approach to B2B Services Branding: A Case Study of Concise Demolition. [Dissertation (University of Nottingham only)] (Unpublished)

Du, Qi (2013) Hello“Fake”, Goodbye “Real”: a study of the motivations of Chinese consumers to purchase counterfeits. [Dissertation (University of Nottingham only)] (Unpublished)

Finlay, Louise (2007) Grocery Shopping in the UK: A study of consumers. [Dissertation (University of Nottingham only)] (Unpublished)

Gallage, H.P.Samanthika (2014) Peer Group Involvement on Youth Alcohol Consumption. [Dissertation (University of Nottingham only)] (Unpublished)

Grover, Tania (2006) Relationship Marketing and the Effect of Culture in the Business-to-Business Context- Focusing on the Garment Exporters in India. [Dissertation (University of Nottingham only)] (Unpublished)

Gu, Qinyan (2019) An Exploratory Study on Value Co-creation in High Education with a Focus on Interactions: A Case Study of the University of Nottingham from a Consumer Perspective. [Dissertation (University of Nottingham only)]

Guitton, Olivier (2007) Brand-Customer Relationships: Web 2.0 and Online Brand Communities. [Dissertation (University of Nottingham only)] (Unpublished)

Hartley, Stephanie (2011) Co-creating Value through Car Experience Trips: An Exploratory Study of the International Car Industry. [Dissertation (University of Nottingham only)] (Unpublished)

Howard, Christina (2010) Co-creating value at Christmas: A study of portrayals of Christmas consumption in Women's Interest Magazines. [Dissertation (University of Nottingham only)] (Unpublished)

Hwang, Jui-Chin (2005) "Service Recovery: The Effects of Complaint Handling on Post-complaint Relationship Intention and Customer Switching Behaviour in the Taiwan Fastener Industry". [Dissertation (University of Nottingham only)] (Unpublished)

Isik, Gizem (2014) Attachment in Marketing: An Exploratory Study of the Role of Social Media in the Creation of an Emotional Bond Between Luxury Fashion Brands and Consumers. [Dissertation (University of Nottingham only)] (Unpublished)

Jones, Victoria Collette (2006) Client De-Selection by a Professional Service. [Dissertation (University of Nottingham only)] (Unpublished)

Kilpady, Nikhil (2005) Relationship Marketing in Professional Services: A Case Study of Architectural Practice. [Dissertation (University of Nottingham only)] (Unpublished)

Komoczi, Viktoria (2014) Digital Engagement of Local Authorities: From Social Butterflies to Engaged Citizens – A focus on the Nottingham City Council. [Dissertation (University of Nottingham only)]

Li, Kuanyi, Li (2017) Exploring the nature and processes of experiential marketing as delivered in context of the luxury airline service. [Dissertation (University of Nottingham only)]

Lockwood, Joseph Benjamin (2010) Co-creating VAlue through Business to Business Experiences. [Dissertation (University of Nottingham only)] (Unpublished)

Mehta, Disha (2014) They Say The Way To A Person's Heart Is Through Good Food. Can A Customer-Dominant Logic Enhance Customer Experience?: Evidence From The Restaurant Industry. [Dissertation (University of Nottingham only)] (Unpublished)

Moorjani, Shivani (2013) Social media marketing and its impact on customer based brand equity of luxury fashion products. [Dissertation (University of Nottingham only)] (Unpublished)

Nijboer, Johannes (2011) A social perspective on S-D logic. [Dissertation (University of Nottingham only)] (Unpublished)

Pattie, Ben (2011) EXPLORATORY STUDY OF THE CO-CREATION OF VALUE FOR LUXURY BRAND OWNERS: USING SOCIAL MEDIA. [Dissertation (University of Nottingham only)] (Unpublished)

QIAN, WENJUN (2010) TRANSFERRING LUXURY FASHION PHYSICAL STORES TO THE INTERNET. [Dissertation (University of Nottingham only)] (Unpublished)

Rao, Malvika (2018) Examining the Role of Trust between Beauty Influencers & Followers and its Impact on Sponsored Content in the Indian Landscape. [Dissertation (University of Nottingham only)]

Ren, Mengyao (2016) Consumer attitudes toward in-app advertising: an empirical study of Chinese young adults. [Dissertation (University of Nottingham only)]

Shanbhog, Krishna, M. (2007) A STUDY OF HEDONIC CONSUMPTION AND EXPERIENTIAL MARKETING IN THE PC/VIDEO GAMING INDUSTRY. [Dissertation (University of Nottingham only)] (Unpublished)

Sun, Luping (2007) Understanding Self-gift Consumer Behaviour (SGCB)in China: How culture influences SGCB. [Dissertation (University of Nottingham only)] (Unpublished)

Symeonidou, Christina (2017) Understanding the importance of experiential marketing regarding luxury fashion brands in digital era from the consumer viewpoint. [Dissertation (University of Nottingham only)]

Tiwari, Padmanabh (2010) EVALUATE THE SERVICES IN UK HEALTHCARE INDUSTRY AND SUGGEST WAYS FOR BETTER INTEGRATION AND VALUE CO CREATION BETWEEN CUSTOMERS AND SUPPLIERS: A GE HEALTHCARE PERSPECTIVE. [Dissertation (University of Nottingham only)] (Unpublished)

Twaites, Claire (2007) Creating customer value and the use of the product life cycle to generate strategic options for maturing low-cost service-retail markets -A case study on The Spirit Group value pub food retail concept"Two for One". [Dissertation (University of Nottingham only)] (Unpublished)

WANG, DONGYI (2007) Adolescents' Perception of Their Influence in Family Decision Making in China. [Dissertation (University of Nottingham only)] (Unpublished)

Wang, Fangfang (2008) Understanding Self-gift Consumer Behaviour of Chinese Adults. [Dissertation (University of Nottingham only)] (Unpublished)

Webber, K.S. (2010) Understanding Chinese Luxury Fashion Goods Consumption in Present Day China. [Dissertation (University of Nottingham only)] (Unpublished)

Wiedemann, Katharina (2006) Brand Meaning and Virtual Brand Community Amongst Teenagers: A Study of the IPod Brand. [Dissertation (University of Nottingham only)] (Unpublished)

Wilson, Max (2014) An exploration of the motivations and emotions of self-gifting in the Spa and wellness industry. [Dissertation (University of Nottingham only)] (Unpublished)

YU, ZEQUN (2013) Motivations for Chinese and Japanese Young Female Consumers to Purchase Luxury Fashion Products: A Cross-cultural Comparison. [Dissertation (University of Nottingham only)] (Unpublished)

Yang, Mengyao (2016) Does Taobao increase the popularity of counterfeit purchasing in China? [Dissertation (University of Nottingham only)]

ZHAO, TENG (2014) The implementing issues of sustainable marketing within Chinese state-owned organisations: A case study of petroleum industry in China. [Dissertation (University of Nottingham only)] (Unpublished)

ZHU, Meiyi (2013) Cross-cultural Comparison of Consumption Perceptions of Luxury Brands amongst American and Chinese Young Consumer. [Dissertation (University of Nottingham only)] (Unpublished)

Zhang, Xixi (2017) Exploring the role and influence of Chinese millennial students in the UK based on a new developed model regarding their involvement in families’ decision-making in the purchase of luxury goods. [Dissertation (University of Nottingham only)]