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A

Agrawal, Diksha (2016) Motivation for Consumers to Choose Shared Economy Accommodations within the Tourism Industry. [Dissertation (University of Nottingham only)]

B

Bitterolf, Maxime (2017) Corporate Social Responsibility scepticism and its influence on consumers’ purchasing intentions. [Dissertation (University of Nottingham only)]

Buckley, Thomas (2015) Examining how B2B SMEs navigate the challenges and opportunities of digital marketing through the lens of Everyman Legal. [Dissertation (University of Nottingham only)]

C

Cheatham, Jacob (2017) In what ways does social influence affect purchase intention in the case of fitspiration? A Social Influence Theory application. [Dissertation (University of Nottingham only)]

Chen, Xiunan (2017) The role of Social Media in SMEs’ Customer Engagement in China. [Dissertation (University of Nottingham only)]

Christodoulou, Zoe (2019) The lingo of travel: Understanding the motivating factors in language tourism. [Dissertation (University of Nottingham only)]

F

Foo, Lai Jiet (2020) Understanding success in private-public partnerships within Singapore’s preventive health sector: perspectives of private companies across various industries. [Dissertation (University of Nottingham only)]

G

Guo, Meng (2016) The influence of online shopping reviews on customer purchase intention - The case of Alibaba online shop in China. [Dissertation (University of Nottingham only)]

Guo, Zhiwei (2020) Motivations of electronic word-of-mouth (eWOM) sharing in the automotive customer’s journey with an analysis of consumer sentiment in Singapore. [Dissertation (University of Nottingham only)]

Gupta, Archit (2016) Customer Perceived Value- Challenges and Opportunities of Indian Retail Stores. [Dissertation (University of Nottingham only)]

H

Ho, Charles Chee Yong (2021) Servitization by classification societies in times of COVID-19. [Dissertation (University of Nottingham only)]

L

Lee, Lay Lay (2020) Exploring electronic Word-of-Mouth (eWOM) for healthcare services in Singapore. [Dissertation (University of Nottingham only)]

P

peng, cheng (2015) Examining the Effects of Celebrity Endorser’s Credibility, Congruency and Meaning transfer on Purchase Intention of Skincare Products: An Empirical Research in East China. [Dissertation (University of Nottingham only)]

S

Shen, Yaqiong (2017) An exploration of the relationship between eWOM on Chinese social media, customer trust, and value co-creation. [Dissertation (University of Nottingham only)]

T

Tang, D.B.Tran (2018) Motivations of service providers to participate in sharing economy platform: An exploratory study of AirBnB hosting experience in Vietnam. [Dissertation (University of Nottingham only)]

Z

ZHANG, Dina (2016) Customer engagement in social media based brand community. [Dissertation (University of Nottingham only)]