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Chen, Shanwen (2020) An Investigation of Chinese Audiences’ Attitude and Purchase Intention towards Product Placement in Reality Television Shows. [Dissertation (University of Nottingham only)]

Chen, Shanwen (2020) An Investigation of Chinese Audiences’ Attitude and Purchase Intention towards Product Placement in Reality Television Shows. [Dissertation (University of Nottingham only)]

Feng, Y.T. (2017) The Effect of Time-limited Products on Consumers’ Buying Decision: An Empirical Research in Taiwan. [Dissertation (University of Nottingham only)]

GENG, Mingze (2017) An Investigation of How Social Media Opinion Leaders Impact on Chinese Millennials’ Purchase Decision and to Evaluate the Effectiveness of the Influence During the Decision-Making Process. [Dissertation (University of Nottingham only)]

Gu, Junwen (2020) Ironic effect on emotional response and attitude: moderating role of incongruity degree. [Dissertation (University of Nottingham only)]

Gu, junwen (2020) Ironic effect on emotional response and attitude: moderating role of incongruity degree. [Dissertation (University of Nottingham only)]

Jin, Yefan (2017) Individual Factors of Chinese Youth Scepticism toward TV Advertising. [Dissertation (University of Nottingham only)]

LI, WEI (2019) Effectiveness of In-app Advertising in the Context of the Chinese Market: A Study of the App “RED”. [Dissertation (University of Nottingham only)]

Li, Qiutong (2019) Subliminal advertising - the measurement of the effectiveness of three mainstream subliminal ad contents from a cultural perspective. [Dissertation (University of Nottingham only)]

Li, Xin-Ya (2018) An Investigation of the Influence of Travel Bloggers and Vloggers on Consumer's Toursim Decision Making in China. [Dissertation (University of Nottingham only)]

Li, Yanbo (2019) The Effect of Social Commerce Information Sharing on Hotel Booking Intention in China. [Dissertation (University of Nottingham only)]

Oozeer, Aneesah (2018) Assessing how Social Media Marketing Motivates Consumers to Purchase New Artists’ Offerings in the Music Industry. [Dissertation (University of Nottingham only)]

Robertson, Georgia (2018) #thinspiration: An investigation into whether using social media, particularly Instagram, to market products has an adverse effect on British females’ body satisfaction and self-esteem, and whether it contributes to product sales. [Dissertation (University of Nottingham only)]

Vuong, Hoang Phuong (2017) Examining the Factors that Influence Advertising Avoidance on Social Media: The Case of Vietnam. [Dissertation (University of Nottingham only)]

WANG, QIN (2017) A Study of the Factors underlying Consumers’ Attitudes toward Advertising in iQIYI and in Television. [Dissertation (University of Nottingham only)]

Zhang, Mengru (2017) The role of social media to make singers in China—One case study of TF BOYS. [Dissertation (University of Nottingham only)]

Zhou, Aili (2020) The impact of emotional appeals (guilt and pride) and product involvement in green advertising on consumer attitude and purchase intention. [Dissertation (University of Nottingham only)]

qiu, ximin (2019) An Investigation into Factors Affecting UK Influence UK Female Ethical Consumers Purchase Behaviours on Green Beauty and Health Products. [Dissertation (University of Nottingham only)]