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Abdeen, Zaheer (2009) Expansion into Foreign Markets: A Case of FEMCO Filters Private Limited. [Dissertation (University of Nottingham only)] (Unpublished)

Abdigali, Alikhan (2010) New Service Development in Flower Retail. [Dissertation (University of Nottingham only)] (Unpublished)

Adhiya, Archisha (2010) Aim of this research is to analyze if the success of the apple iPhone should be credited wholly or partially to its marketing strategy adopted by the heads at apple. The research will go further in depth into analyzing why and how the strategy worked for the company as the iPhone is one of the only products that managed to create a massive hype before its launch that made people wait impatiently for its launch in most of the countries. [Dissertation (University of Nottingham only)] (Unpublished)

Arif, Salman (2013) Strategic Considerations To New Product Development(NPD) And Product Launch In Pakistan. [Dissertation (University of Nottingham only)] (Unpublished)

Ashraf, Mariam (2022) IMPACT OF ELECTRONIC WORD OF MOUTH ON CONSUMER PURCHASE INTENTION- INVESTIGATING THE RESTAURANT INDUSTRY OF PAKISTAN. [Dissertation (University of Nottingham only)]

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Bhati, Roopangi (2013) The Power of Brands and its influence on Consumer Behaviour - A study from the Indian Perspective. [Dissertation (University of Nottingham only)] (Unpublished)

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CHEN, Feiran (2007) The Value of Marketing Tools in Arts Marketing. [Dissertation (University of Nottingham only)] (Unpublished)

Cagatay, Zeynep (2008) Market Orientation of Multinational Corporations Operating in Turkey and Its Impact on Firms Operations. [Dissertation (University of Nottingham only)] (Unpublished)

Chaisitthiroj, Nussara (2007) Thai Consumer Decision-making Styles on Imported Cosmetic Brand Products. [Dissertation (University of Nottingham only)] (Unpublished)

Chen, Hsin-Ping (2007) How Culture Influences Consumer Loyalty towards Cosmetic Products A Comparison of UK and Taiwanese consumers. [Dissertation (University of Nottingham only)] (Unpublished)

Chen, Hsin-Ping (2007) How Culture Influences Consumer Loyalty towards Cosmetic Products--A Comparison of UK and Taiwanese consumers. [Dissertation (University of Nottingham only)] (Unpublished)

Chen, Hsin-Ping (2007) How Culture Influeneces Consumer Loyalty towards Cosmetic Products. A comparision of UK and Taiwanese Consumers. [Dissertation (University of Nottingham only)] (Unpublished)

Chen, Kaochun (2008) A study of the relationship between UK consumers purchase intention and store brand food products -- Take Nottingham city consumers for example. [Dissertation (University of Nottingham only)] (Unpublished)

Cheng, I-Jiun (2007) The Examination of Brand Switching Behaviour in Cosmetic Industry. [Dissertation (University of Nottingham only)] (Unpublished)

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DAchiardi, Luis (2010) Co-creation of Radical Innovations in Networks. [Dissertation (University of Nottingham only)] (Unpublished)

Das Gupta, Nilanjan (2010) Market penetration and business development strategies for Silver Atena’s Automated Test Equipments for the UK market. [Dissertation (University of Nottingham only)] (Unpublished)

Du, Shengye (2019) Motivation of self-gift consumption in fashion goods. [Dissertation (University of Nottingham only)]

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Gala, Harshil (2010) Consumer’s Influence on New Product Development in The Automobile Industry. [Dissertation (University of Nottingham only)] (Unpublished)

Goyal, Vineet (2012) Strategic Marketing planning in small/ Family owned business with reference to the Indian markets. [Dissertation (University of Nottingham only)] (Unpublished)

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Hsieh, Ming-Hsun (2009) Understanding the Relationship Marketing and the Guanxi within the Taiwanese Auto Parts Industry. [Dissertation (University of Nottingham only)] (Unpublished)

Huang, Yu-Chiao (2013) Comparison of Higher Fashion Involvement Group and Lower Fashion Involvement Group in Taiwan. [Dissertation (University of Nottingham only)] (Unpublished)

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Kovalenko, Oksana (2012) Evaluating the Combined Effect of Strategy, Brand and Country of Origin on Consumers’ Perceptions of Global Products. [Dissertation (University of Nottingham only)] (Unpublished)

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Li, Alan/S (2013) Games Workshop Company-based Dissertation Developing An Alternative Business Model For Delivering Games Workshop Digital Products. [Dissertation (University of Nottingham only)] (Unpublished)

Lilley, Matthew (2012) A Study to Analyze the Most Appropriate Pharmaceutical Product Marketing to Mix to Drive Customer Loyalty. [Dissertation (University of Nottingham only)] (Unpublished)

Liu, Xiao Meng (2006) Customer Relationship Management in Asia/Pacific Cruise Industry. [Dissertation (University of Nottingham only)] (Unpublished)

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Mahajan, Nikhil (2006) What is Core to A Brand? An Examination of The Brand Elements and Their Subsequent Impact on the Consumer. [Dissertation (University of Nottingham only)] (Unpublished)

Mariappan, Ramachandran (2010) Market Analysis of RFID Systems in Indian Automobile Industry. [Dissertation (University of Nottingham only)] (Unpublished)

Mittal, Rohit (2008) Critical Success Factors for the Growth of Roy Paints Pvt. Ltd: A paint retail store in India. [Dissertation (University of Nottingham only)] (Unpublished)

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Narain, Raghav (2006) Segmentation, and the Indian Automobile Industry. [Dissertation (University of Nottingham only)] (Unpublished)

Niu, Lili (2007) Can Chinese students make a rational decision when choosing university and university course? [Dissertation (University of Nottingham only)] (Unpublished)

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Ong, Li Yun (2010) Marketing Mix of Malaysia Passenger Car Tyre and the Paradigm Shift towards Relationship Marketing in the Contemporary Market. [Dissertation (University of Nottingham only)] (Unpublished)

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Padwal, Smita (2009) Key Drivers for a successful NPD launch strategy. [Dissertation (University of Nottingham only)] (Unpublished)

Popa, Laura Adelina (2011) Market Entry Analysis of Toro Capital on the United States Natural Gas Market. [Dissertation (University of Nottingham only)] (Unpublished)

Popesku, Mihajlo (2008) Women in Serbian Advertising. [Dissertation (University of Nottingham only)] (Unpublished)

Pramendorfer, Charlotte (2012) Young Mothers’ Self-Indulgence Behavior – A Qualitative Study on the Impact of Women’s Entrance into Motherhood on their Definition of Self-Indulgence, their Ability and their Will to Self-Indulge. [Dissertation (University of Nottingham only)] (Unpublished)

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Raveendra Prasad, Praveen (2010) Market Research Analysis for the Launch of Electric Cars in India. [Dissertation (University of Nottingham only)] (Unpublished)

Rollet, Manon (2012) The Role of Fathers and the Father-child Interaction in Family Decision-making: A French Investigation. [Dissertation (University of Nottingham only)] (Unpublished)

Rosignoli, Manuele (2006) Do loyalty programs affect the relationships between enterprises and customers? An empirical analysis in the grocery industry in Italy. [Dissertation (University of Nottingham only)] (Unpublished)

Roston, Oliver (2014) How successful has the National Football League been in extending its brand into the U.K. market since 2007? An investigation into the international brand extension of a major sports league. [Dissertation (University of Nottingham only)] (Unpublished)

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Shetty, Kunal (2012) Market Entry strategy of Interbev UK Ltd. Into the markets of Singapore and Malaysia. [Dissertation (University of Nottingham only)] (Unpublished)

Stantiall, Stephen (2013) Critical success factors for radical new products, focusing on their launch phase strategies. [Dissertation (University of Nottingham only)] (Unpublished)

Stefanova, Antonia (2014) Compare and analyse marketing strategies using consumer focused studies. The case of TomTom vs. Garmin. [Dissertation (University of Nottingham only)] (Unpublished)

Surendranath, Anupama (2012) Women's Responses towards Female Nudity in Advertising. [Dissertation (University of Nottingham only)] (Unpublished)

Surendranath, Anupama (2012) Women's Responses towards Female Nudity in Advertising. [Dissertation (University of Nottingham only)] (Unpublished)

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Tadpikultong, Supavee (2008) The Representation of Different Genders in Product Advertising: Comparison of TV Advertisements in Thailand and the United Kingdom. [Dissertation (University of Nottingham only)] (Unpublished)

Tam, Kwok Keung (2007) Effect of brand image on consumer purchasing behaviour on clothing: Comparison between China and the UK's consumers. [Dissertation (University of Nottingham only)] (Unpublished)

Täuber, Nicolas (2014) Exploring the underlying reasons for a lack of New Service Development of e-services within the management consultancy sector. A study of barriers and challenges. [Dissertation (University of Nottingham only)] (Unpublished)

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Wang, Titi (2006) From classic to contemporary: is marketing updating or upgrading? [Dissertation (University of Nottingham only)] (Unpublished)

Wijoga, Wiradiatma (2008) Identification of Factors that Most Influence the Advertising Spaces Buyers in Choosing Print Media to Advertise in Indonesia. [Dissertation (University of Nottingham only)] (Unpublished)

Wood, Adam Vance Thomas (2007) An empirical investigation into the effects of inorganic corporate expansion on customer-based brand equity: the case of the Renault-Nissan Alliance. [Dissertation (University of Nottingham only)] (Unpublished)

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Yang, Mingyi (2014) Influence of Brand on Customer Behaviour in Mobile Phone Choice: Comparison between China and The UK. [Dissertation (University of Nottingham only)] (Unpublished)

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Zhao, Ruijia (2013) Marketing Strategies for Chinese Companies in Mainland China Cosmetic Industry. [Dissertation (University of Nottingham only)] (Unpublished)

Zheng, Fayu (2006) INTERNET SHOPPING AND ITS IMPACT ON CONSUMER BEHAVIOUR. [Dissertation (University of Nottingham only)] (Unpublished)

Zimina, Olga (2006) RETAINING CUSTOMER LOYALTY IN ONLINE SHOPPING. A COMPARISON OF UK WITH RUSSIA. [Dissertation (University of Nottingham only)] (Unpublished)