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Number of items: 2. BBhalla, Chirag (2010) LOYALTY CARDS AND ITS EFFECT ON CUSTOMER RETENTION AND CUSTOMER SATISFACTION – A CASE STUDY OF ‘BIG BAZAAR’. [Dissertation (University of Nottingham only)] (Unpublished) MMudge, Timothy Robert (2007) To What Extent Are Websites Used to Segment Target Users: A Website Effectiveness Study. [Dissertation (University of Nottingham only)] (Unpublished) |