Wang, Luqi (2015) Influence of brand on Chinese consumers’ behaviours in Automobile choice: An investigation on Chinese customers’ buying attitudes towards domestic and foreign car brands. [Dissertation (University of Nottingham only)]
Arlon, Guillaume P. (2011) A Comparative Study into the Effectiveness of Personalized Advertising. [Dissertation (University of Nottingham only)] (Unpublished)
Wang, Zhijian (2011) An Investigation of Urban Chinese Consumers’ Perception and Response to Corporate Social Responsibility (CSR). [Dissertation (University of Nottingham only)] (Unpublished)
Otte, Maren (2009) Analysing the ‘green’ consumer segment in China – An Empirical Study on ‘green’ characteristics of consumers in Ningbo and Shanghai. [Dissertation (University of Nottingham only)] (Unpublished)
Sahgal, Shaira (2008) Online Social Networking among students and its impact on Marketing - The Case of YouTube. [Dissertation (University of Nottingham only)] (Unpublished)
YANG, SHU-TING (2008) The Roles of Anticipated Guilt, Neutralisation and Advertising Appeals in Consumers' Ethical Decision-Making. [Dissertation (University of Nottingham only)] (Unpublished)
