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2022

Zhou, Jiahui (2022) The effectiveness of perceived personalisation on personalised advertising on social media. [Dissertation (University of Nottingham only)]

2020

Lee, Chanyoung (2020) Decision-making for high-involvement products: Topic modelling using online reviews. [Dissertation (University of Nottingham only)]

2019

Liu, Jing (2019) Effects of persuasion knowledge and other factors on advertising avoidance on Instagram: the case of the UK. [Dissertation (University of Nottingham only)]

Zhang, Siyu (2019) Examining the Impact of Green marketing on Consumer Engagement in Social Media Environment. [Dissertation (University of Nottingham only)]

2016

Grifo, Vincenzo (2016) Country of origin of a product: Country of Brand or Country of Manufacture? A study on Italian smartphone consumers. [Dissertation (University of Nottingham only)]

Tang, Guo Yir (2016) A new scale for marketing research? - A comparison between Likert scales and interval scales using the Interval Agreement Approach. [Dissertation (University of Nottingham only)]

Zenginer, Melis (2016) Influencing Motivational Factors on Consumer Buying Behaviour of Luxury Goods: A Self-Determination Theory Perspective. [Dissertation (University of Nottingham only)]

2015

Do, Thi Thanh Huong (2015) Perception and use of fat claims on food labels and consumer behaviour towards food products with fat claims: A Nottingham case study. [Dissertation (University of Nottingham only)]

Rizkalla, Nosica (2015) Analysis of the Determinants of Sustainable Consumption Behavior in the Context of Indonesian Young Adults. [Dissertation (University of Nottingham only)]

2013

Zhang, Kexin (2013) Understanding Consumers’ Privacy Concerns in Online Shopping: Antecedents and Consequences. [Dissertation (University of Nottingham only)] (Unpublished)

orme, H.J. (2013) Why is there a gap between attitudes and behaviours toward healthy eating in low income households in the UK; what action can be taken in an effort to reduce negative attitudes and increase healthier purchasing behaviour? [Dissertation (University of Nottingham only)] (Unpublished)

2012

Chien, Ho-shen (2012) Does Viral Marketing really Effective? [Dissertation (University of Nottingham only)] (Unpublished)

Hoffmann, Christin (2012) Revising the Anticipated Success of Car Sharing Schemes: A Psychological Investigation into Car Owner's Materialistic and Attitudinal Values. [Dissertation (University of Nottingham only)] (Unpublished)

Ma, Jie (2012) Contemporary perspectives on consumer privacy in the context of customer relationship management: the case of Chinese online shoppers. [Dissertation (University of Nottingham only)] (Unpublished)

Thompson, Maja (2012) A STUDY OF AWARENESS LEVELS AND PREFERRABLE INFROMATION SOURCES FOR DENTAL IMPLANTS IN THE UNITED KINGDOM - VOL 1 BREDENT GROUP UK STRATEGIC MARKETING DEVELOPMENT PLAN - VOL 2. [Dissertation (University of Nottingham only)] (Unpublished)

2011

Gupta, Debraj (2011) Market Analysis & Strategies for the Launch of New Product in the Landscape of Information Security & Assurance by Nexor. [Dissertation (University of Nottingham only)] (Unpublished)

Liu, Jingwen (2011) Young Chinese Consumer’s View on Privacy within the Commercial Context. [Dissertation (University of Nottingham only)] (Unpublished)

Sharma, Vibhu (2011) Analysis of the UK Information Assurance Industry in relation to the introduction of New Product by Nexor Limited. [Dissertation (University of Nottingham only)] (Unpublished)

2009

Cooke-Yarborough, Julie-Anna (2009) To What Extent Does Advertising Affect Brand Equity: The Food Industry. [Dissertation (University of Nottingham only)] (Unpublished)

Limb, Andrew T (2009) Marketing Strategy Development for Belvoir Castle Corporate and Private Events. [Dissertation (University of Nottingham only)] (Unpublished)

Meng, Zijun (2009) Ethics in Consumer Choice: The Influence of Ethical Issues on Nottingham University Students’ Apparel Purchase Decision. [Dissertation (University of Nottingham only)] (Unpublished)

Misra, Deepika (2009) Representation of Gender in Contemporary Advertising: A Conceptual Extension of Goffman’s Framework. [Dissertation (University of Nottingham only)] (Unpublished)

Quandt, Piotr Bernard (2009) The Pursuit of Happiness - The Impact of British Advertising on the Materialistic Aspirations of Polish Immigrants in the UK. [Dissertation (University of Nottingham only)] (Unpublished)

2008

Biddle, Tom (2008) Ethical Consumerism and Techniques of Neutralisation in the Hybrid Electric Car Market: An Application of the Theory of Planned Behaviour. [Dissertation (University of Nottingham only)] (Unpublished)

Hung, Chien-Ju (2008) The Analysis of Factors that Influence Female Impulse Buying During Online Transactions. [Dissertation (University of Nottingham only)] (Unpublished)

Isherwood, James Allan Donald (2008) An Exploratory Study Into Stakeholder Marketing: An Investigation Into Stakeholder Preferences With Respect To Corporate Identity and Environmental Marketing. [Dissertation (University of Nottingham only)] (Unpublished)

Owais, Faizan (2008) INTRUSIVE MARKETING METHODS A CONTEMPORARY CONSUMER PERSPECTIVE. [Dissertation (University of Nottingham only)] (Unpublished)

Takiyama, Saori (2008) Factors influencing Household Recycling Behaviour A study of Japanese consumer behaviour. [Dissertation (University of Nottingham only)] (Unpublished)

2007

Batra, Radhika (2007) Beauty and Body dissatisfaction experienced by young Indian women exposed to foreign print advertisements found in International fashion Magazines targeted at women. [Dissertation (University of Nottingham only)] (Unpublished)

Guillobez, Valerie Barbara Juliette (2007) Bridging the gap in advertising ethics, research and practice: a quantitative survey of consumers' perceptions. [Dissertation (University of Nottingham only)] (Unpublished)

Khan, Sameer Mohammed (2007) Disservice to Children; Advertising an Ethical issue. [Dissertation (University of Nottingham only)] (Unpublished)

Lim, Collin Lee Leng (2007) Customer relationship management in Singapore's food court market. Myth or reality? [Dissertation (University of Nottingham only)] (Unpublished)

Modi, Shweta (2007) Impact of Celebrity Endorsements on Consumers' Purchase Intentions and Overall Brand. [Dissertation (University of Nottingham only)] (Unpublished)

Simon, Charlotte (2007) Advertising in a cross-cultural environment: a study of French and Chinese consumers. [Dissertation (University of Nottingham only)] (Unpublished)

Taneja, Kanika (2007) Mall Mania in India: Changing Consumer Shopping Habits. [Dissertation (University of Nottingham only)] (Unpublished)

Udo, Miyako (2007) Consumer Purchase Behaviour Toward Environmentally Friendly Products in Japan. [Dissertation (University of Nottingham only)] (Unpublished)

2005

Wang, Wenchuang (2005) Marketing Expansive Strategies of Scotch Whisky in China Market: A Challenger's perspective. [Dissertation (University of Nottingham only)] (Unpublished)