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Agarwal, Shruti (2012) THE AGE OF SOCIAL MEDIA: A QUALITATIVE STUDY INTO THE ATTITUDES AND PERCEPTION OF YOUNG ADULTS TOWARDS PREVALENCE OF SOCIAL MEDIA PLATFORMS. [Dissertation (University of Nottingham only)] (Unpublished)

Arora, Vikas (2007) International students motivations for studying in UK Higher Education: Understanding choice and decision making process of Indian students. [Dissertation (University of Nottingham only)] (Unpublished)

Birring, Raj (2006) AN EXPLORATION INTO FOOTBALL FANS VIEWS OF ENGLISH FOOTBALL SPONSORSHIP WITH A FOCUS ON THE CONSUMER AWARENESS OF THE SPONSORS'BUSINESS ACTIVITY. [Dissertation (University of Nottingham only)] (Unpublished)

Chan, Gavin (2006) Brand Loyalty of Online Music. [Dissertation (University of Nottingham only)] (Unpublished)

Day, Alison Claire (2006) "How does Estee Lauder GWP impact the long-term health of the brand?". [Dissertation (University of Nottingham only)] (Unpublished)

Erlenbach, Adrian (2012) Creating a Culture for Low Carbon Innovation Adoption: A Case Study of Boots UK. [Dissertation (University of Nottingham only)] (Unpublished)

Fawcett, Oliver (2008) Consumers Perceptions of the Ethics of Brand Placement in Hollywood Movies: A Cross-Cultural Study of Chinese and English Students at the University of Nottingham. [Dissertation (University of Nottingham only)] (Unpublished)

Goel, Akanksha (2008) Critical Success Factors Involved in the Launch of a New Product in National and International Market: Focus on Indian Paint Companies. [Dissertation (University of Nottingham only)] (Unpublished)

Hallam, Thomas Alexander (2015) An Investigation into the use of Social Media by Small Businesses. [Dissertation (University of Nottingham only)]

Herrmann, Johannes (2010) The importance of the region of origin effect and its implication for marketers: A qualitative research study in the Bakery Industry in Swabia. [Dissertation (University of Nottingham only)] (Unpublished)

Hsiao, Ching-Wei (2006) iPod Fever: An Exploratory Study of Negative Symbolic Consumption in MP3 Player Market. [Dissertation (University of Nottingham only)] (Unpublished)

Huang, Chen Chi (2006) A study of consumer consumption and consumption experience from an experiential marketing perspective -using the Eslite Bookstore in Taipei as an example. [Dissertation (University of Nottingham only)] (Unpublished)

Jaggi, Rajiv Raja (2007) A Research on Market Orientation of SMES in India: A Qualitiative Approach. [Dissertation (University of Nottingham only)] (Unpublished)

Kang, Woon Tian Raymond (2009) AN ANALYSIS ON HOW ARTISTIC DESIGN IS COMPETING IN THE INTERIOR DESIGN SERVICES INDUSTRY AND A PROPOSAL TO IMPROVE ITS PERFORMANCE. [Dissertation (University of Nottingham only)] (Unpublished)

Kertbo, Kia (2008) Consumer value co-creation in online communities: What is the consumer's motivation for participating and contributing in an online community? [Dissertation (University of Nottingham only)] (Unpublished)

Kokulkiat, Suthee (2006) Exploring Thai Consumers Motivation for Purchase of Home Design Decoration Goods. [Dissertation (University of Nottingham only)] (Unpublished)

Krstic, Tamara (2007) Attitudes toward Shock Advertising of Western-European and Serbian University Students With Regard To Public Health Context (Anti-Smoking and Anti-HIV/AIDS Campaigns). [Dissertation (University of Nottingham only)] (Unpublished)

Kuruppu, Asita (2012) How Do Young Adults Develop Preferences Towards Clothing Retail Stores? [Dissertation (University of Nottingham only)] (Unpublished)

Lim, Chee Hiong Daniel (2009) Building a Customer Centric Business for Service Excellence and Competitive Advantage in the Singapore Banking Industry. [Dissertation (University of Nottingham only)] (Unpublished)

Liu, Baiyi (2012) How Social Media Influences Customers’ Purchase Behaviour and Decision Making. [Dissertation (University of Nottingham only)] (Unpublished)

Nigam, Niharika (2007) Scope of Internal Marketing in B2B Companies. [Dissertation (University of Nottingham only)] (Unpublished)

Patankar, Ashutosh (2011) Analysis of Website and Marketing Promotion To Facilitate Online Marketing in Printing Retail Industry. [Dissertation (University of Nottingham only)] (Unpublished)

Ramesh, Deepika (2012) A study to understand the role of social media marketing in an international industrial organisation, and the advantages and disadvantages of using this strategy in the organisation. [Dissertation (University of Nottingham only)] (Unpublished)

Rienecker, Maximilian Gerd Jean (2011) Success Factors in New Product Launch. [Dissertation (University of Nottingham only)] (Unpublished)

Russ, Florian (2006) Consumers perceptions towards the sponsorship of the 2006 FIFA World Cup. [Dissertation (University of Nottingham only)] (Unpublished)

Sandhu, Gurjeven (2007) Does the outsourcing strategy to offshore UK call centres affect customer satisfaction and loyalty of UK student consumers? [Dissertation (University of Nottingham only)] (Unpublished)

Sanghai, Megha Sanghai (2007) FAMILY RUN SMEs IN NEPAL AND THEIR APPROACH TO MARKETING. [Dissertation (University of Nottingham only)] (Unpublished)

Saraogi, Paridhi (2006) Growth of Retail in India with Pantaloons as a case study. [Dissertation (University of Nottingham only)] (Unpublished)

Siddiqui, Imaan Fatima (2016) A study of the nature and determinants of customer experience in an increasingly commoditizing luxury retail sector. [Dissertation (University of Nottingham only)]

Subramaniam, Rajasegaran (2007) A REVIEW OF INTERNAL MARKETING & INFORMATION TECHNOLOGY SERVICE MANAGEMENT IN CARGILL SINGAPORE. [Dissertation (University of Nottingham only)] (Unpublished)

Suchanti, Pooja (2006) Developing effective marketing communication strategies for FMCG firms in rural India. [Dissertation (University of Nottingham only)] (Unpublished)

Sun, Xiangpei (2010) A Study of The Impacts of Culture on Brand and Brand Management: In The Context of Chinese Spirit Industry. [Dissertation (University of Nottingham only)] (Unpublished)

Surana, Rajni (2008) The Effectiveness of Celebrity Endorsement in India. [Dissertation (University of Nottingham only)] (Unpublished)

Suresh Jain, Rohit (2008) A Study on the Impact of Celebrity Endorsement on the Indian Consumers Purchase Decision. [Dissertation (University of Nottingham only)] (Unpublished)

Tejuja, Roshni Arun (2011) Brand Community and Its Effect on Apple Community Members. [Dissertation (University of Nottingham only)] (Unpublished)

Tomlinson, Adam (2007) Is Market Orientation possible within the NHS: Whose common sense will prevail? [Dissertation (University of Nottingham only)] (Unpublished)

Wells, Lydia (2011) The Housing Market: Marketing Strategies Used by SME’s in the UK and China. [Dissertation (University of Nottingham only)] (Unpublished)

Wu, Yaoyao (2010) An Exploration of Customer Perceived Value (CPV) and Characteristics of Potential Chinese Online Grocery Consumers. [Dissertation (University of Nottingham only)] (Unpublished)

XU, YALUN (2011) Green Brands and the Consumer Purchasing Intention Based on the example of the Body Shop in Taiwan. [Dissertation (University of Nottingham only)] (Unpublished)